7 Video Marketing Strategies That Work: Empower Your Brand

Video Marketing Strategies Essentials

How to Integrate Video Content into Your Marketing Strategies Effectively

Video content has become a cornerstone of many successful marketing strategies, particularly for large organizations looking to capture and engage audiences. Executives and marketing leaders now recognize the impact that video can have on their brand’s visibility and consumer engagement.

For companies with annual revenues exceeding $25 million, the strategic integration of video content into marketing efforts isn’t just an option; it’s imperative for staying competitive and relevant.

Understand Your Video Objectives to Enhance Related Strategies

Before diving into the production of any video content, it’s critical to define what you want to achieve. Are you looking to increase brand awareness, or is your goal more about conversion and lead generation? Perhaps you aim to educate your audience about your products or services, or you need to enhance your customer support with explainers.

Each objective will dictate a different approach in style, messaging, and distribution channels. For executives deciding on a strategic level, aligning video objectives with business goals ensures that investments in your content yield measurable returns.

Analyze Your Audience

Understanding who you are targeting is key. Large organizations often serve diverse markets, and video content should be tailored to the specific demographics, preferences, and behaviors of different audience segments. Analyze your current customer base and use data-driven insights to create buyer personas.

For each persona, consider what type of content would be most engaging, whether it’s a high-energy promotional video, a detailed product demonstration, or a behind-the-scenes look at your company culture. Remember, a one-size-fits-all approach rarely works in personalized marketing.

Develop a Content Calendar Within All Strategies

Third, consistency is key in maintaining the attention of your audience and maximizing the impact of your video marketing efforts. Develop a content calendar that schedules content releases throughout the year. This should align with key business events, product launches, or seasonal peaks in your industry.

For social media experts at large companies, this calendar will help coordinate video content with social media campaigns, ensuring consistent messaging across all platforms.

Choose the Right Production Partner

For those considering hiring a video production company, choosing the right partner is critical. The ideal company should not only have technical expertise but also a profound understanding of corporate marketing dynamics. They should be able to offer innovative ideas that perhaps challenge traditional norms but still resonate with your target markets.

A good partner will help you navigate the complexities of video production, from concept development through to execution, ensuring that the final product is polished, professional, and on-brand.

Leverage Multi-Channel Distribution

Having a multi-channel distribution strategy is essential. This involves more than just uploading to YouTube; it means strategically placing your content across multiple platforms where your audience is most active, including social media, your company website, email newsletters, and even paid advertising channels. Each platform may require different formats or messaging tweaks to optimize engagement and effectiveness.

Measure and Optimize

Next, to maximize the impact of your video marketing strategy, it’s important to establish standardized metrics for measurement and engage in continual optimization.

Start by defining clear key performance indicators (KPIs) that align with your original objectives—whether those are increasing brand awareness, improving engagement, or driving conversions. Common KPIs include views, engagement rates (likes, comments, shares), watch time, and click-through rates.

Utilize advanced analytics tools to track these metrics across all platforms where your content is distributed. This includes not only social media and YouTube but also embedded on your corporate website and within email marketing campaigns. By integrating analytics with your broader marketing data, you gain a comprehensive view of how video influences your marketing funnel.

Analyzing performance data allows you to identify which ones resonate most with your audience and why. Look at the correlation between video content and user behavior—do certain topics, formats, or lengths drive more engagement or conversions? Use A/B testing to experiment with different aspects of your content, such as headlines, calls to action, and even thumbnails, to see what maximizes viewer interaction.

Furthermore, it is also crucial to assess the qualitative feedback from your audience. Monitor direct feedback to gauge sentiment and gather insights into viewer preferences and expectations. This qualitative data can be invaluable in refining your content strategy to better meet the needs and interests of your audience.

Lastly, ensure that your optimization efforts are repeatable. Video marketing is not a set-and-forget strategy but a dynamic component of your broader marketing ecosystem. Regular reviews of your content’s performance should inform ongoing strategic adjustments, helping you adapt to changing consumer trends and technological advancements.

A proactive approach to measurement and optimization will help solidify video as a cornerstone of your marketing strategy, driving sustained engagement and business growth.

Educate Your Team About Your Strategies

For organizations looking to replace an internal team or contemplating between hiring an in-house expert versus an external agency, it’s important to educate your existing marketing team about the benefits and processes of video marketing. Training sessions, workshops, or even collaborating with experienced video marketers can elevate your team’s capabilities and ensure everyone understands how this content fits into the broader marketing strategy.

Final Thought

For businesses, particularly those with significant revenues, integrating video content strategically into marketing efforts is not just about keeping up with trends. It’s about taking a proactive approach to engage customers, enhance brand perception, and drive business growth.

By understanding your objectives, knowing your audience, planning content strategically, choosing the right production partner, leveraging multi-channel distribution, continuously measuring impact, and educating your team, you can ensure that your content serves as a powerful tool in your marketing arsenal.


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How to Measure Video Marketing Success? 13 Useful Metrics

Video Marketing Metrics thumbnail, Plum Productions Corporate Video Shoot

Enhancing Video Marketing Strategies for Maximum Impact

Interested in learning how to measure your video marketing activities? This article provides 13 metrics you should consider when measuring success when creating content.

Video Marketing Success Metrics

Today video marketing continues to be an important tool for businesses aiming to captivate audiences and drive sales. However, contrary to the outdated notion that views are the sole metric of success, the modern approach emphasizes a broader set of performance indicators tailored to specific marketing goals. This updated perspective is crucial for developing strategies that not only attract views but also foster engagement and conversion.

Key Performance Indicators (KPIs) for Video Marketing

The initial step in any video marketing campaign is to clearly define the primary marketing goal. Whether the aim is to boost awareness, increase consideration, or drive actionable results, understanding the desired outcome shapes the strategy and the metrics to track.

  • Awareness Metrics:
    • Views: Measures the total number of views to gauge initial interest and reach.
    • Impressions: Tracks how often your video appears in search results or feeds, essential for understanding visibility.
    • Unique Users: Indicates the diversity of the audience, showing how many individual viewers your content attracted.
    • Brand Recall: Assesses how well viewers remember the video after watching, a crucial indicator of impact.
  • Consideration Metrics:
    • View-Through Rates: Represents the percentage of viewers who watch the video from start to finish, indicating content engagement.
    • Watch Times: Measures the total amount of time viewers spend watching the video, reflecting content relevance and engagement depth.
    • Favorability: Quantifies changes in viewer perception towards the brand post-viewing, crucial for gauging sentiment.
    • Consideration Lifts: Assesses how much more likely viewers are to consider your brand for purchase after watching the video.
  • Action Metrics:
    • Clicks: Tracks the number of actionable engagements like clicking on a CTA, crucial for conversion tracking.
    • Calls: Measures the volume of calls received as a direct result from the video content, indicating lead generation success.
    • Signups:  If applicable, this gauges the number of signups or subscriptions initiated from the video, reflecting direct engagement.
    • Sales: Tracks the conversions resulting directly from the video, crucial for ROI analysis.
    • Purchase Intent Lifts: Evaluates the increase in purchase intent among viewers post-exposure, linking content effectiveness to potential sales.

Crafting a Digital Funnel with Video

Creating a digital funnel with video is a strategic process that involves understanding your audience’s position in the buyer’s journey and delivering targeted video content that moves them towards a decision. Here’s how you can effectively create this funnel:

  • Top of the Funnel – Attracting Attention

Use introductory videos that address common questions or concerns to attract a broad audience. These might be videos like Frequently Asked Questions or Commonly Searched Questions about your services or products.

Focus on educational content that highlights the problems your product or service solves, effectively generating interest and brand awareness.

  • Middle of the Funnel – Building Engagement:

In the broader videos, mention more focused content related to their question. Offer more detailed videos that dive deeper into how your products or services work, demonstrating their benefits and differentiating features.

It always helps to include customer testimonials and case studies to build trust and show real-world applications of your offerings. Find existing clients/customers who are willing to share their experience with your services.

  • Bottom of the Funnel – Driving Action:

Feature strong call-to-action videos that encourage viewers to make a purchase, contact your company, or take another desired step.

Sometimes, using limited time offers and demos to create urgency and convert interest into sales works. Other times, it makes more sense to give the viewer an easy action to complete to connect them with you.

Throughout this process, tailor your video content to the specific needs and interests of your audience at each stage. By doing so, you guide them smoothly from awareness to consideration, and ultimately to action.

Example of a Top of Funnel Video

Integrating Video with Other Marketing Efforts

It’s crucial to recognize that video rarely works in isolation. Successful video strategies integrate with broader marketing activities to create a cohesive brand experience. Here are several ways to effectively integrate video with other marketing efforts:

  1. Email Marketing
    • Embedding Videos in Newsletters: Increase open and click-through rates by including engaging video content in your email newsletters. Videos can summarize key messages, introduce new products, or share customer success stories.
    • Personalized Video Emails: Use personalized videos to address individual customer needs, enhancing the personalization and impact of your email campaigns.
  2. Social Media Campaigns:
    • Platform-Specific Content: Tailor your video content to fit the unique formats and audience preferences of different social media platforms. For example, create short, attention-grabbing clips for Instagram and TikTok, and longer, informative videos for YouTube and Facebook.
    • Engaging with Followers: Use live videos and stories to engage directly with your audience, answering questions in real-time and fostering a sense of community.
  3. Content Marketing:
    • Blog Integration: Enhance your blog posts with embedded videos that provide visual explanations, demonstrations, or additional context. This can improve engagement and time spent on your site.
    • Video Blogs (Vlogs): Create vlogs to share industry insights, company updates, or behind-the-scenes looks at your business, adding a personal touch to your content marketing strategy.
  4. Search Engine Optimization (SEO):
    • Video SEO: Optimize your videos for search engines by using relevant keywords in titles, descriptions, and tags. Transcripts and captions can also improve accessibility and searchability.
    • Backlink Building: Share your videos across various platforms and encourage others to link to them, boosting your website’s authority and search ranking.
  5. Paid Advertising:
    • Video Ads: Utilize video ads across platforms like Google Ads, Facebook Ads, and LinkedIn Ads to reach a wider audience. Targeted video ads can drive traffic to your site and generate leads.
    • Retargeting Campaigns: Use retargeting strategies to show video ads to users who have previously interacted with your brand, reminding them of your offerings and encouraging conversions.
  6. Sales and Customer Support:
    • Product Demos: Create video demos that sales teams can use during presentations or share with prospects to highlight product features and benefits.
    • Tutorials and FAQs: Develop video tutorials and FAQs to assist customers in using your products, enhancing their experience and reducing support queries.

Using this information, you can create a unified and effective strategy that maximizes the impact of your video content and drives overall marketing success.

Video Marketing Metrics Can Change Often

Measuring the success of a video marketing campaign involves more than just counting views. By establishing relevant KPIs and integrating video into a comprehensive marketing strategy, businesses can better understand and enhance the impact of their video content.

Your metrics should match your desired outcomes. As the digital landscape evolves, so too should your methods for measuring success, ensuring that our marketing efforts are as effective and efficient as possible.

If you need assistance in refining your video marketing strategy to meet these standards, reach out and we can help.


Keywords: Video Marketing, Key Performance Indicators, KPIs, Marketing Goals, Digital Funnel, Brand Awareness, Viewer Engagement, Video Content Strategy, Marketing Integration.


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3 Mistakes that Business Make Related to Video

3 Mistakes Businesses Make in Video

3 Mistakes That Business Make Related to Video

Why Is This Important?

Video is an indispensable tool in the corporate arsenal, serving to engage audiences, showcase brand strength, and simplify the delivery of complex business messages. Yet, the journey from concept to execution is fraught with potential pitfalls that can undermine a project’s success. This guide identifies three common mistakes made in video production, explores why these errors occur, and outlines multiple strategies for each, ensuring your video content achieves its intended impact.

Undefined Video Objectives


A frequent oversight is entering into a video project without clearly defined objectives. This lack of direction can lead to content that fails to address any specific audience needs or business goals, resulting in poor engagement and wasted resources. Videos created without specific goals tend to lack focus, resulting in content that neither resonates with the target audience nor meets business needs effectively. This can lead to viewer disengagement and diminished returns on investment.

Why It Happens

Businesses often rush the pre-production phase due to tight deadlines or underestimation of the planning required. This haste leads to vague, unfocused video content that may lead to failure before it even begins.


Strategic Planning Session: Before any filming begins, conduct a preproduction meeting to map out the video’s purpose, determine what must be included, what can be excluded, etc. The reason we mention what can be excluded is that sometimes saying everything is like saying nothing. No information will be retained by the viewer if there’s too much information.

In the meeting, the focus should be on deciding whether it’s for brand awareness, lead generation, or customer education.  Doing this early in the process guides the remaining production choices.

Consult with Stakeholders: Engage various stakeholders within the company, including marketing teams, sales departments, and executive leadership, to align the video’s goals with broader business objectives.

Set Measurable Targets: Define what success looks like for the project. Whether it’s views, shares, or direct leads, having measurable targets helps focus the video’s content and allows for success evaluation post-release.

Ignoring the Target Audience


Videos that fail to consider the specific preferences and challenges of their intended audience often miss the mark, leading to disengagement and ineffective communication. Videos that are not audience-specific can come across as generic or irrelevant, failing to engage viewers or inspire action.

Why It Happens

There can be a disconnect between the video creators and the actual market needs, often due to insufficient research or a one-size-fits-all approach to content creation. Sometimes an unclear target audience description or needs analysis is causing this.


Successful video content speaks directly to its audience’s interests, needs, and challenges.

Audience Research: Invest significant time in understanding your audience’s demographics, preferences, and pain points. Tools like surveys, social media analytics, and customer feedback provide valuable insights. The more you can speak to these during the preproduction meeting, the better.

Persona Development: Create detailed buyer personas that represent your typical audience needs. Tailoring your messaging and presentation styles to these personas can greatly enhance the video’s relevance and appeal. Speak to your audience’s preference, pain points, and typical online behavior. Use this data to craft videos that address these aspects using their tone and some visuals that resonate with their demographic.

A/B Testing: Experiment with different versions of your video with small segments of your audience to determine which resonates the most. This feedback is crucial for fine-tuning the final product.

Compromising on Production Quality


Skimping on production quality can tarnish your brand’s image and send a message of unprofessionalism, significantly affecting the video’s reception and effectiveness. Poor quality (audio or visual) can severely undermine the perceived value of your brand and message. It’s too competitive out there, don’t let your branding quality remove you from competing.

Why It Happens

Budget constraints or a lack of understanding about the importance of high-quality production standards can lead businesses to cut corners. Ultimately, the client is in control, but our job is to ensure quality is as high as possible.


Hire Professionally: Even with limited budgets, using high-quality video production teams who have the proper equipment for the production phase can make a substantial difference.

Skilled Professionals: Hiring experienced videographers, directors, and editors can elevate the production value of your video, enhancing its professional appeal. This applies to the quality of items like clear audio, stable and high-definition visuals, good lighting, and professional editing. These items, together, elevate the viewer’s experience and enhancing the credibility and appeal of your content.

Post-Production Focus: Allocate sufficient resources to editing, which can significantly improve the quality of the final video, making even less-than-perfect footage look exceptional. This is where the magic happens and where we believe we stand out.

Conclusion: Easy Fixes to these Mistakes

Navigating the complexities of video production requires a keen understanding of what can go wrong and how to steer clear of these pitfalls. By defining clear objectives, deeply understanding your audience, and refusing to compromise on quality, your business can produce compelling, impactful video content. Reflect on these questions to further enhance your approach:

  • How can we better integrate video content into our overall marketing strategy?
  • What are the latest trends in video production that we should consider for future projects?
  • How do we measure the success of our videos more effectively to ensure continuous improvement?

By considering these questions, businesses can not only avoid common mistakes but also continuously elevate their video production efforts to better meet their strategic goals.


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8 Questions to Ask a Video Production Company

Key Questions to Ask a Video Production Company

Choosing the right video production company is crucial for ensuring your corporate videos effectively meet your business objectives and engage your target audience. To navigate through the selection process, it’s important to ask the right questions. This article outlines eight essential questions to ask a video production company to help you assess their capabilities, creativity, and compatibility with your project needs. By asking these questions, you can confidently identify a partner who will not only understand your vision but also enhance it with professional execution.

Questions to Ask a Video Production Company

1. How Well Do You Understand and Innovate Within an Industry?

While longstanding experience in a specific industry is valuable, the ability to understand and bring fresh, innovative concepts to the table is equally, if not more, crucial. Ask potential video production partners how they immerse themselves in unfamiliar industries and how they’ve successfully incorporated new promotional ideas or concepts in their past projects. This approach can provide a distinct competitive edge, differentiating your brand from others with creative and impactful messaging. It’s important to explore how they balance industry norms with inventive strategies to ensure your video stands out while still hitting the right notes with your target audience.

2. Can You Share Some References? Can I Ask Them Questions?

A reputable video production company should be able to provide references or testimonials from past clients. Contacting these references can provide insights into the company’s reliability, professionalism, and the quality of the final product. It’s a direct way to gauge past client satisfaction and the company’s ability to deliver on its promises.

3. How Do You Approach a New Project?

Understanding a video production company’s approach to new projects is vital for assessing how they will manage your specific requirements. Ask about their end-to-end process, from initial concept development through to final delivery. Key aspects to inquire about include their methods for brainstorming creative ideas, scriptwriting, selecting locations, casting, and the types of equipment they use. It’s also important to understand their post-production capabilities, such as editing, sound design, and color grading. A detailed discussion on these topics will reveal how they transform initial concepts into finished products and how they handle project management, ensuring that each phase of production aligns with your goals and timelines. Look for a company that values a collaborative approach, one that invites your input and feedback at every step to ensure the project truly reflects your vision.

4. Ask What is Included in Their Pricing

Video production can vary significantly in cost, depending on the scope and complexity of the project. Ensure you get a detailed breakdown of costs, including pre-production, production, and post-production phases. Clarify what is included in the quoted price and what might be considered additional costs. This transparency will help you manage your budget effectively and avoid unexpected expenses.

5. How Do You Ensure the Final Product Reflects Our Brand?

Ensuring that the final product accurately represents your brand’s image and core message is highly important. Discuss with the video production company how they plan to incorporate your brand guidelines, tone, and message into the video. This conversation should include their strategy for understanding your brand’s voice, the visual style, and how they plan to maintain consistency with your existing marketing materials. It’s important that they demonstrate an ability to adapt and reflect your brand’s unique aspects, such as using specific color schemes, logos, and the tone of the communication. Ask them to provide examples of how they have successfully adapted other brands’ identities into their video projects. This will give you confidence that they can deliver a product that not only looks professional but also resonates with your audience and strengthens your brand identity.

6. What is Your Typical Turnaround Time? What Can Slow It Down?

Timing can be crucial, especially if the video is part of a larger marketing campaign or event. Discuss the expected timeline for your project and ensure it aligns with your deadlines. Understanding their scheduling and ability to deliver on time is essential to plan your activities around the video release. Also ask what can slow the process down. We have found knowing the pitfalls ahead of time will help increase the likelihood of on-time delivery. If they don’t know or can’t give specifics, this might be a good indication they are inexperienced.

7. How Do You Handle Revisions?

It’s important to understand how the company handles changes or revisions during the video production process. Ask about their policies on revisions, including how many are included in the initial cost and the cost of any additional revisions. This will help you understand the flexibility you have with your project and avoid potential conflicts.

8. How Will Our Teams Collaborate?

Finally, ask about the collaboration process between your team and theirs. Understanding the communication flow, meeting schedules, and points of contact is crucial for a smooth workflow. Ensure that their collaboration style matches your company’s expectations for interaction and updates. We always strive to ensure one point of contact on each side to streamline communication and ensure accuracy along the way.


Choosing the right video production company is a strategic decision that impacts your brand’s message and market presence. By asking these eight questions, you can better assess potential video production partners and find one that aligns with your business objectives, brand identity, and budget. Remember, the goal is to find a partner who not only produces a high-quality video but also enhances your message and connects authentically with your audience.

Want to ask us any question? Reach out to us! We’re here to help you get what you need.


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Elevate Your Local Business with Video

Elevate your local business with video thumbnail for plum productions blog

Elevate Your Local Business with Engaging Video Content

If you’re trying to harness the power of video to boost your local business reach and engagement, you need to create and use authentic, effective content to engage potential customers.

Introduction to Video Marketing Today businesses are embracing digital marketing to it’s fullest. One tool for local businesses aiming to connect more deeply with their audience is video. That makes it an indispensable strategy for enhancing visibility and customer engagement.

Why Video? Because this type of content’s key advantage lies in its high engagement potential, which can amplify your marketing message’s reach significantly. It is not only easy to consume but also inherently engaging, attracting attention and encouraging sharing across digital platforms, thus extending your brand’s reach.

The Psychological Impact of Video Content Visual storytelling taps into the viewer’s emotions, making it an effective way to communicate values, appeal to aesthetic sensibilities, and create memorable content. It can elicit feelings of excitement, trust, and curiosity, driving deeper engagement and loyalty from viewers. This medium helps people relate…more than any other medium.

Creating Impactful Video Content Developing this type of content doesn’t always require high-end equipment or a large budget. Authenticity resonates more with today’s audiences than overly polished, produced content. Sometimes a raw message can capture engaging moments that highlight your expertise or showcase your products authentically. Sometimes a more refined and polished message is important to show your level of professionalism.

Here are several types content that can benefit any local business:

  • Service or Product Overviews: To demonstrate the benefits and unique features of your offerings.
    • These types of content are important to show what you do or what the product can do. These are typically highly effective if they’re done correctly.
  • Promotional Videos: Create exciting and creative promotional videos to generate buzz around your services, products, or special events.
    • These are slightly less effective because most people don’t like to be sold to, rather they want to make their decisions on their own. Use this type of content sparingly.
  • Customer Testimonials: Authentic stories and testimonials from customers can lend credibility and foster trust among potential new customers.
    • These are highly effective! Who better to tell your potential customer how good you are than your existing customers? And, they can say things you can’t say, like, “They are awesome!”
  • How-To Videos: Share your knowledge through tutorials, offering valuable tips while highlighting your industry expertise.
    • This type of content is highly effective to show you’re an expert in the field. They start to watch and then say, “They know what they’re talking about, why do I need to do this? Let me call them!”
  • Behind the Scenes: Offer a glimpse into the daily operations of your business, which can personalize your brand and strengthen customer connections.
    • It’s always fun to learn about what goes on behind the curtain. Give them a glimpse and they’ll begin to feel more comfortable with you.

Expanding Reach with Video This type of content can significantly expand your marketing reach. By leveraging platforms like YouTube, Instagram, and Facebook, you can engage with a broader audience. You can use live streams, webinars, and even interactive sessions to interact directly with your audience, answering questions in real time and fostering a community around your brand.

Our suggestion is to focus on one or two platforms and do it very well. The more focused you are, the better the results will become. You can still post to the other platforms, but use one as your content home that you are monitoring and tracking. More on that later.

Optimizing Video for Digital Success Creating effective marketing involves more than just creating content; it requires planning and strategy. It is also important to focus on optimization for search engines and social platforms. Incorporate relevant keywords in the title, description, and tags to improve visibility. Use clear, compelling calls-to-action to guide viewers toward engaging further with your business.

Keywording helps by telling the algorithm what the content is all about, but it is not the only important aspect of optimization. Other things include include using keywords in the video, spoken words. Yes, YouTube and other platforms now understand the words being spoken. Use this to your advantage.

Measuring Success Track the performance of your content through analytics tools to understand viewer behavior and preferences. Metrics like view count, watch time, and engagement rates are essential for assessing effectiveness and refining your strategy.

Understanding how to measure success is critical to knowing what is working and what is not. Using this data, we can help you create even more content that resonates with the viewer or eliminate content that doesn’t work. Keep in mind, the more focused you are in your keywording and measuring, the better the results.

Implementation Tips Start by understanding your target audience’s preferences and the types of content they are likely to consume. Focus on creating relatable, informative, and visually appealing videos. Consistency is key. This means two things: (a) Maintain a regular posting schedule to keep your audience engaged and interested, and (b) Maintain a consistent brand so you don’t confuse your potential buyers.

Action Steps Begin by deciding whether video is for you and what type of video makes sense for your business. Identify the right type of video to convey the message you’re attempting to portray. That doesn’t mean, “I want to sell more product,” it means, are you trying to show professionalism? Trust? Or any other emotion? Engage with your audience by creating relatable and informative videos. With consistent effort and strategic optimization, watch your local business grow in reach and reputation, potentially even achieving viral success.

Need help or have questions? We’re here to help. Always here to answer your questions, even if we don’t work together. We just think you need video!


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Corporate Video Trends of 2024 That Every Business Must Know

Corporate Video Trends of 2024 - Plum Productions

Corporate Video Trends of 2024

While it’s always difficult to know exactly where the year will take us (nod back to 2020, whereby everyone shut down in March), it is possible to look forward and make an educated guess as to where the corporate video trends will go in 2024. Let’s get into where we think the trends are heading.

Emerging Technologies and Their Impact on Corporate Video Trends

Everyone says AI is taking over the world. Yes, it is. But can it fully take over video production right now? No, we don’t believe it can. Where AI can assist corporate video is how companies will create their ideas. It may even help create ideas that we humans haven’t thought of yet.

AI-Driven Video Creation: Artificial intelligence is a corporate video trend we all knew would be mentioned in 2024. AI is streamlining video production by automating tasks such as editing, color correction, and scriptwriting but it still takes a human to determine if what was corrected is, in fact, actually correct. More likely, AI will help analyze viewer data to enable the creation of content that better matches audience preferences, leading to more personalized and engaging videos. We see this already on YouTube’s “Recommended” Feature in the YouTube Studio.

Virtual Production: This technology brings the capabilities of high-end film production to corporate video, allowing for the creation of realistic environments without physical sets. Virtual production reduces logistical costs and enhances creative possibilities, enabling products or brands to be showcased in any setting imaginable, all while maintaining high production values.

By leveraging AI and virtual production, businesses can produce standout content more efficiently and engage their audiences in more meaningful ways. These technologies are not just improving how videos are made; they’re redefining the possibilities for corporate communication, promising more personalized, immersive, and interactive content. In 2024, the use of AI-driven video creation and virtual production is expected to grow, setting new benchmarks for corporate video excellence.

Authenticity and Storytelling in Corporate Videos

One of the more recent corporate video trends is the notion that audiences prefer authenticity and connection. Corporate videos that leverage genuine narratives and storytelling not only stand out but also create a lasting impact on their viewers. This trend towards authenticity and storytelling is shaping how companies approach video content in 2024.

Authenticity Breeds Trust: Authenticity serves as a method of garnering trust. Companies are moving away from pushy sales-centric videos in favor of content that showcases real people, real stories, and genuine experiences. This approach helps humanize brands, making them more relatable and trustworthy to their audience.

Storytelling Connects on a Deeper Level: Storytelling is a powerful tool. It goes beyond mere product features or benefits, weaving a narrative that engages viewers emotionally. Whether it’s through customer success stories, behind-the-scenes looks at the company culture, or stories that highlight the impact of a product or service, storytelling videos draw viewers in and leave a more profound, memorable impression. The key is a strong balance between too much story and making your point quickly enough not to lose the viewer.

Incorporating User-Generated Content: One way companies are enhancing authenticity in their videos is by incorporating user-generated content. This type of content, created by customers or employees, adds a layer of authenticity that can’t be replicated with traditional production methods. It also fosters a sense of community and engagement around the brand.

Challenges and Opportunities: While the push towards authenticity and storytelling offers a path to deeper audience connection, it also presents challenges. Crafting compelling narratives requires a keen understanding of the brand’s identity and audience’s values. However, when executed well, storytelling can transcend traditional marketing, turning corporate videos into impactful narratives that resonate with viewers on a personal level.

As we look at corporate video trends of 2024, the importance of authenticity and storytelling in corporate videos is only expected to grow. Businesses that can master this art will not only captivate their audiences but also build stronger, more meaningful connections with them.

Innovative Content Formats for Corporate Communication

Another of the more interesting corporate video trends is the number of content formats available to businesses has grown dramatically in recent years. In 2024, companies are not just producing traditional videos; they are exploring new, innovative formats to engage their audience. These include interactive videos, live broadcasts, and even immersive 360-degree experiences.

Interactive Videos: Interactive videos have risen in popularity, offering viewers a participatory experience. These videos allow audiences to make choices that affect the video’s storyline or outcome, turning passive viewers into active participants. For corporate communication, this means creating training modules, product demos, or even interactive annual reports where stakeholders can choose what information they want to explore.

Live Broadcasts: Live broadcasts have become a staple in the corporate communication toolkit. They offer real-time engagement with audiences, be it through Q&A sessions, product launches, or behind-the-scenes glimpses. The authenticity and immediacy of live video foster a sense of community and transparency between businesses and their audience.

Immersive 360-Degree Experiences: While not universally adopted, 360-degree videos offer an immersive viewing experience, placing the audience in the center of the action. For businesses, this could mean virtual tours of facilities, immersive product experiences, or even 360-degree coverage of events. These videos provide a unique perspective, offering viewers a more comprehensive understanding of the subject matter.

The adoption of these innovative content formats signifies a shift in corporate video communication. By embracing these formats, businesses can engage their audiences in more meaningful, interactive, and immersive ways. The key to success lies in understanding which formats best align with the company’s communication goals and audience preferences.

As we navigate through the corporate video trends of 2024, the exploration of new content formats in corporate video is expected to continue, pushing the boundaries of how businesses communicate with their stakeholders.

Strategic Video Placement Across Digital Platforms

In 2024, creating compelling corporate videos is only part of the equation; strategically placing these videos across various digital platforms is critical for maximizing reach and engagement. Businesses are diversifying their video distribution strategies to include not just traditional channels like company websites and YouTube but also social media, email campaigns, and streaming services.

Social Media Platforms: Each social media platform offers unique advantages for video content. YouTube is one of the largest video platforms in the online world. Instagram, for example, is ideal for short, engaging clips, while LinkedIn is perfect for B2B videos that showcase industry expertise or company culture. Tailoring video content to the strengths of each platform can dramatically increase its effectiveness.

Corporate Websites and Blogs: Videos embedded on company websites or blogs can significantly enhance user experience and SEO. Explainer videos, testimonials, and product demos on relevant pages or posts can help convert visitors into customers by providing valuable information in an engaging format.

Here’s an example (above).

Email Campaigns: Including videos in email campaigns can boost open rates and engagement. A compelling video thumbnail in an email invites recipients to click through to watch the full video, whether it’s a product announcement, a behind-the-scenes look, or a message from the CEO.

Advertisements on Streaming Services: With the rise of streaming platforms, placing advertisements or sponsored content in this space can reach audiences who are increasingly shifting away from traditional TV. Targeted ads on platforms like Hulu or Netflix can capture the attention of viewers in a less saturated advertising environment.

Strategic placement ensures that videos reach their intended audience in the most effective manner. By understanding the unique benefits of each platform and aligning them with the video’s goals and target audience, businesses can leverage their video content to achieve maximum impact.

As we continue through 2024, the strategic placement of corporate videos will become even more sophisticated, with companies leveraging data analytics and AI to fine-tune their distribution strategies for optimal engagement and ROI.

Measuring Success: Analytics and ROI of Corporate Videos

In 2024, one of the most important corporate video trends is the emphasis on quantifying the impact a placed video. Businesses are increasingly leveraging sophisticated analytics tools to measure the success and return on investment (ROI) of their video content. This shift towards data-driven strategies enables companies to make informed decisions about their video marketing efforts, optimizing for better engagement, conversion rates, and overall performance.

Key Performance Indicators (KPIs): Identifying the right KPIs is crucial for measuring video success. These may include view count, engagement rate (likes, shares, comments), watch time, conversion rate, and click-through rate (CTR). By analyzing these metrics, businesses can gauge how well their content resonates with their audience and contributes to their marketing goals.

Analytics Tools: Advanced analytics platforms provide deep insights into video performance across various channels. Tools like Google Analytics, social media insights, and video hosting analytics (e.g., YouTube, Vimeo) offer a comprehensive view of how videos are performing in terms of viewer engagement and behavior. This data is invaluable for refining content strategy and improving video effectiveness.

ROI Measurement: Calculating the ROI of corporate videos involves assessing both direct and indirect benefits. Direct benefits might include increased sales or leads directly attributed to video campaigns. Indirect benefits could encompass enhanced brand awareness, customer loyalty, and long-term customer value. A combination of quantitative data and qualitative insights can help paint a complete picture of video ROI.

Continuous Optimization: The journey doesn’t end with measuring initial performance. Successful businesses use these analytics to continuously optimize their video content and distribution strategies. A/B testing different video formats, calls-to-action (CTAs), and distribution channels can help identify what works best for reaching and engaging the target audience.

In 2024, the ability to measure and understand the impact of corporate video is a competitive advantage. Companies that master the art of video analytics are well-positioned to tailor their content strategies effectively, ensuring that every video they produce delivers maximum value. Ask us how.


Related Information: 

Video Marketing Trends of 2024

Filma-Corporate Video Trends 2024

How To Use Video and Video Marketing For Your Business


Keywords: Corporate Video Trends 2024, Business Communication, AI Video Creation, Video Storytelling, Digital Video Strategy

Three Tips to Winning With Effective Tradeshow Video

effective tradeshow video on display at event

Often times, digital presence is intertwined with business success and tradeshows remain a pivotal platform for direct engagement and networking. Making a highly effective tradeshow video becomes critically important. Between all the bustling aisles and countless booths, standing out becomes a challenge that many businesses face. Enter the game-changer: tradeshow videos. These dynamic tools are not just about showcasing products or services; they are a strategic medium to tell your brand’s story, evoke emotions, and engage potential clients in a crowded tradeshow environment.

The power of video content at tradeshows cannot be understated. It combines visuals, sound, and narrative to capture attention in a way that static displays or printed materials cannot. An effective tradeshow video goes beyond  promotion; it creates an immersive experience, inviting attendees to learn about your business in a compelling and memorable way. From highlighting product features and benefits to sharing customer testimonials and company values, they can significantly impact your tradeshow success.

However, creating a video that resonates with your audience and achieves your business objectives requires more than just hitting the record button. It demands a thoughtful approach to content creation, from understanding your audience and defining clear objectives to crafting a message that stands out. In this article, we’ll guide you through the process of planning, creating, promoting, and measuring the success of your tradeshow videos to ensure you’re not just participating in the tradeshow but winning it.

Planning Your Tradeshow Video

The planning stage is critical in creating a tradeshow video that not only captures attention but also conveys your message effectively to your target audience. This phase lays the foundation for success by aligning your content with your business goals and audience needs. Here’s how to plan your for maximum impact:

1. Define Your Objectives: Start by defining what you want to achieve with your tradeshow content. Are you looking to increase brand awareness, showcase a new product, generate leads, or educate your audience about your services? Your objectives will guide the content, style, and messaging of your video.

2. Know Your Audience: Understanding who your audience is and what they care about is essential. Research the demographics and interests of tradeshow attendees and tailor your content to meet their needs and preferences. This ensures your message resonates and engages the right people.

3. Craft a Compelling Message: Your video should tell a story that connects with your audience. Focus on the benefits of your products or services, not just the features. Use emotional and relatable elements to create a narrative that viewers will remember long after the tradeshow ends.

4. Decide on the Video Format: There are several formats to choose from, including product demonstrations, customer testimonials, behind-the-scenes looks, or company overviews. The format should complement your objectives and be suitable for the tradeshow environment, where noise and distractions are common.

5. Logistics and Technical Considerations: Plan for the logistical aspects of displaying your video at the tradeshow. Consider the equipment you’ll need, such as screens and sound systems, and ensure it is optimized for viewing in a busy, often noisy, environment. This might mean focusing more on visual elements and using subtitles if necessary.

6. Budget and Resources: Allocate a budget for your production, keeping in mind costs for scripting, filming, editing, and equipment rental. Consider what resources you have in-house versus what you may need to outsource to professionals.

Through proper planning, you set the stage for a piece of content that not only draws attention but also effectively communicates your message and achieves your business objectives.


Creating Compelling Tradeshow Video Content

After laying the groundwork with thorough planning, the next step is to create content that not only draws attention but also leaves a lasting impression on your audience. Engaging tradeshow content can significantly enhance your booth’s appeal and effectively communicate your message. Here’s how to create compelling content for your tradeshow:

1. Focus on Storytelling: Humans are naturally drawn to stories. Structure your video around a narrative that showcases your product or service in action, highlights success stories, or conveys your brand’s journey. A well-told story can evoke emotions and create a memorable connection with your audience.

2. Keep It Short and Sweet: Attention spans are limited, especially in a bustling tradeshow environment. Aim for a video length of 1-2 minutes to convey your key messages without losing viewer interest. Every second counts, so make sure each moment is impactful.

3. High-Quality Production: Invest in a high-quality production to ensure your content looks professional and is engaging. This includes clear visuals, crisp audio (with subtitles for noisy environments), and a seamless flow of information. Quality production values can significantly impact how your brand is perceived.

4. Make It Visually Engaging: Use dynamic visuals, animations, and text overlays to make it stand out. Visual elements can help explain complex information in an easy-to-understand way and keep your audience engaged from start to finish.

5. Include a Call to Action: Your video should not only inform and entertain but also inspire viewers to take the next step. Whether it’s visiting your website, signing up for a demo, or simply learning more about your products, a clear call to action (CTA) is crucial for converting interest into action.

Creating compelling content that involves a blend of creativity, strategy, and technical execution. By focusing on storytelling, high production values, and keeping your message is clear and concise, you can captivate tradeshow attendees and elevate your brand presence.

Effective Promotion and Engagement Strategies

Creating a compelling tradeshow video is just the first step; promoting it effectively to reach your audience is crucial for maximizing its impact. Here are strategies to ensure it engages attendees before, during, and after the tradeshow:

1. Leverage Social Media: Utilize your company’s social media channels to tease your content prior to the tradeshow. Post snippets or trailers to build anticipation and drive traffic to your booth. Continue to share your snippets on social media during and after the event to reach those who couldn’t attend in person. Get viewers engaged. Have them tag themselves at the event.

2. Email Marketing: Incorporate your content into email campaigns targeted at tradeshow attendees and your broader audience. A well-crafted email can pique interest and encourage recipients to seek out your booth or learn more about your offerings.

3. Utilize QR Codes: Make your video easily accessible at the tradeshow by incorporating QR codes in your booth design. Attendees can scan the code to watch it on their mobile devices, providing them with an immediate and interactive way to engage with your content.

4. Engage with Live Demonstrations: If possible, integrate live demonstrations of your product or service with your video content. This combination can significantly enhance attendee engagement, providing a tactile experience that complements the visual and narrative elements of your content.

5. Follow-up After the Event: Use your tradeshow video as a follow-up tool after the event. Sending a thank-you email to booth visitors and including the video can reinforce your message and maintain interest in your brand. Take it a step further and personalize the email by mentioning things you spoke directly with them about and incorporate a short personal video message.

By implementing these promotion and engagement strategies, you can extend the reach of your video beyond the event itself, fostering ongoing engagement with your target audience and maximizing the return on your investment.

Measuring Successful Tradeshow Video

After investing time and resources into creating and promoting your tradeshow video, it’s essential to measure its success to understand the return on your investment and gather insights for future projects. Here are key metrics and methods to evaluate the effectiveness of your content:

1. Engagement Metrics: Track how many people viewed your video during the tradeshow and afterwards online. Look at engagement metrics such as likes, shares, comments, and watch time to gauge how your content resonated with the audience. You might track how many people visited your booth or how many watched the content as part of the sales process.

2. Lead Generation: Measure the number of leads generated directly from your video. This can include QR code scans, website visits, unique phone numbers, unique emails, sign-ups for more information, or direct inquiries about your products or services.

3. Conversion Rates: Evaluate how many of the leads generated from your video turned into actual sales or business opportunities. This will help you understand it’s effectiveness in driving tangible business results.

4. Audience Feedback: Collect feedback from tradeshow attendees and online viewers about your video. This qualitative data can provide valuable insights into what worked well and what could be improved for future video content. Be sure to ask specific questions about what they learned after watching rather than, “What did you think?”

5. Social Media Reach: Analyze the reach and impact of your content on social media platforms. Metrics such as shares, views, and engagement on these platforms can indicate it’s broader appeal and effectiveness in extending your brand’s visibility beyond the show.

Carefully analyzing these metrics can provide you with a comprehensive understanding of the video’s performance. This not only helps justify the investment but also informs your strategy for future content, ensuring continuous improvement and greater success in your marketing efforts.


Tradeshows provide a unique opportunity for businesses to showcase their offerings and connect with potential customers in a dynamic environment. In this competitive landscape, videos emerge as powerful tools to capture attention, convey messages, and engage audiences effectively. Through careful planning, creating compelling content, employing strategic promotion and engagement tactics, and measuring success, businesses can elevate their tradeshow presence and achieve remarkable results.

“Winning with Tradeshow Videos” is more than just about having a video play at your booth. It’s about crafting a narrative that resonates with your audience, stands out in a crowded space, and ultimately drives your business objectives. By following the guidelines and strategies outlined in this article, you’re not just participating in the tradeshow; you’re setting the stage for success.

As the digital landscape continues to evolve, the role of video at tradeshows will only grow more significant. Investing in high-quality, engaging video content is an investment in your brand’s visibility and impact. Remember, the goal is not only to attract attention during the tradeshow but to leave a lasting impression that continues well beyond the event.


Related Articles: 

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Keywords: tradeshow video, video marketing, tradeshow success, engaging video content, tradeshow promotion, video engagement strategies, tradeshow planning, video content creation, tradeshow ROI, business networking

How To Create Impactful Healthcare Marketing Videos

Fusion of healthcare and video digital marketing Plum Productions Video

How to a Create Healthcare Industry Video that Engage Patients and Drive Results

In the world of healthcare, where communication is key, marketing videos have emerged as a powerful tool to connect, educate, and inspire audiences. With the rapid evolution of digital media, healthcare organizations are increasingly turning to video content to convey their messages in a more impactful and engaging way. This shift towards visual storytelling not only captures the essence of medical services but also humanizes the sector, making it more accessible to a wider audience.

Healthcare marketing video is extremely important because the industry is highly competitive. It offers a unique blend of visual and auditory elements that can simplify complex medical information, showcase patient testimonials, and highlight the human side of medicine. From small clinics to large hospitals, the use of marketing videos is revolutionizing how providers communicate with their patients, attract new patients, and the community at large.

However, creating effective healthcare marketing videos requires more than just a camera and a script. It involves an understanding of what resonates with the audience, the ability to craft compelling narratives, and the technical know-how to produce high-quality content. This article shares marketing insights and tips on creating videos that not only inform and educate but also leave a lasting impact on viewers.

The Importance of Video

In the rapidly evolving landscape of healthcare marketing, video has emerged as a crucial medium for communication and engagement. This importance can be attributed to several key factors:

  1. Enhanced Engagement and Retention: Videos capture attention more effectively than text or static images. They combine visual and auditory stimuli, which leads to higher retention rates. In the context of healthcare, where information can often be complex and dense, videos simplify and present content in an easily digestible format.
  2. Emotional Connection: Healthcare is inherently personal and emotional. Videos have the unique ability to convey emotions through storytelling, music, and visuals. They can humanize healthcare providers, showcasing the compassionate side of care, and create a stronger emotional bond with the audience.
  3. Versatility in Content Delivery: Videos in healthcare can serve multiple purposes – from explaining medical procedures and showcasing patient testimonials to providing virtual tours of medical facilities and demonstrating the use of medical devices. This versatility makes it a one-stop solution for various communication needs.
  4. Greater Accessibility: Videos can reach a wider audience, including those with reading difficulties or language barriers. Subtitles and voiceovers in multiple languages can make the content accessible to a diverse audience. Additionally, videos can be easily shared across different platforms, increasing their reach.
  5. Boost in Online Presence and SEO: Videos are favored by search engines and can significantly boost a website’s visibility. They encourage longer site visits and interactions, which are key metrics in search engine optimization (SEO). This leads to higher rankings and greater online presence for medical providers.
  6. Social Media Amplification: Social media platforms prioritize video content, leading to higher engagement rates. Healthcare organizations can leverage this to spread awareness, educate the public, and promote health initiatives effectively.

The integration of video into medical marketing strategies is not just a trend but a necessity in today’s digital age. It provides an effective way to communicate complex medical information in an engaging and accessible manner, fostering a connection with the audience that goes beyond traditional marketing techniques.

Key Elements of Effective Healthcare Marketing Videos

Creating a compelling healthcare marketing video is an art that combines various elements. To ensure it resonates with your viewer and effectively communicates your message, you’ll want to incorporate the following elements:

  1. A Story: The heart of any effective marketing video is storytelling. In healthcare, this often involves patient stories, their healthcare journey, or the impact of medical advancements. A well-crafted story can evoke emotions, create a personal connection, and make complex medical information relatable.
  2. Emotional Appeal: Healthcare is a field ripe with emotions. It should tap into these emotions – hope, relief, compassion,  or triumph – to create a lasting impression. Emotional appeal can be achieved through patient testimonials, stories of medical breakthroughs, or the dedication of healthcare workers.
  3. Clarity and Simplicity: Some medical topics may be complex, so your video should aim to break down these complexities into clear, concise, and  understandable segments. Using simple language, visual aids, and analogies that can reduce medical jargon and concepts into understandable terms.
  4. High-Quality Visuals and Audio: The technical quality of your video can significantly impact its effectiveness. High-resolution visuals, clear sound quality, and professional editing ensure your message is conveyed cleanly and professionally. This is a must if you want to portray professionalism and expertise. A knowledgeable doctor is quickly discounted with poor sound or lighting.
  5. Branding: Consistent branding helps build trust. Including your organization’s logo, color scheme, and other branding elements in your video will reinforce your identity and values.
  6. Call to Action (CTA): Every effective marketing video should end with a clear CTA. Whether it’s encouraging viewers to visit your website, book an appointment, or follow your social media channels, your CTA should be clear, compelling, and easy to follow.

Remember, the goal is not just to inform but also to engage and persuade, making your healthcare service the preferred choice.

Creative Tips for Creating High-Quality Healthcare Videos

Producing high-quality healthcare videos that captivate and inform requires a blend of creativity and technical prowess. What make high-quality healthcare videos creative? It’s the pre-work. Here are some of those steps.

  1. Innovative Storyboarding: Before the shoot, create a detailed storyboard. A well-thought-out storyboard ensures a coherent and impactful final product. Plan the work and work the plan.
  2. Utilizing Diverse Perspectives: Show different aspects of healthcare by including diverse viewpoints – patients, medical providers, and family members. This approach adds depth to your narrative and showcases the  impact of healthcare services.
  3. Incorporating Visual Metaphors: Use visual metaphors to represent complex healthcare concepts. This can make abstract ideas more concrete and relatable to your audience, enhancing their understanding and engagement.
  4. Integrating Animation and Graphics: Animations and graphics can explain complex medical procedures or data in a simplified manner. They are particularly effective in breaking down complex information into digestible bite-sized content.
  5. Balancing Information and Entertainment: While the primary goal is to inform, adding an entertainment element can significantly increase viewer engagement. Humor, compelling narratives, or interesting visual effects can make your video more memorable. This is not always easy to do but can be an effective way in being more personable.
  6. Focusing on Authenticity: Authentic content resonates more with audiences. Never try to trick someone into believing you can do more than you actually can. A real patient story with genuine emotions will make your video more relatable and trustworthy.

Measuring Success: Analytics and Engagement Metrics for Healthcare Videos

Creating impactful healthcare marketing videos is just one part of the equation; measuring their success is equally important. Understanding how your videos perform can help refine strategies, enhance engagement, and ultimately achieve your marketing goals. Here are some key metrics to consider:

  1. View Count and Watch Time: These are basic yet crucial metrics. View count is the number of times your video has been watched and watch time is how long viewers stayed engaged with your content. Longer watch times usually signify more effective content and more important than the number of views.
  2. Engagement Rate: This involves likes, shares, comments, and other forms of interaction. High engagement rates often indicate that your content is resonating with your audience, encouraging them to interact and share. This is an important measurable goal to define and work toward.
  3. Conversion Rate: If your video has a call-to-action (CTA), the conversion rate measures how effectively it motivates viewers to take that specific action, whether its visiting a website, signing up for a newsletter, or booking an appointment.
  4. Click-Through Rate (CTR): This measures how often people who view your video go on to click a provided link. A high CTR is indicative of compelling content that successfully drives viewers to take the next step. Action taken usually means more business to come.
  5. Audience Retention: This metric shows at what point viewers are dropping off. Analyzing this can help identify which parts of your video are engaging and where it might be losing viewers’ interest.
  6. Social Sharing: The number of times your video is shared on social media platforms can be a strong indicator of its effectiveness. More shares typically mean higher reach and engagement.
  7. Feedback and Comments: While quantitative data is vital, qualitative feedback like comments can provide insights into how your video is being received. Use this information to guide you in your future content.

By regularly monitoring these metrics, healthcare organizations can gain valuable insights into their audience’s preferences and behaviors, allowing for continuous improvement in their video marketing strategies. Remember, the goal is not only to reach your audience but to engage and inspire them to act.

What Does It Mean?

Healthcare marketing has changed thanks to the power of video. Videos offer a unique medium to convey complex medical information in an engaging, relatable, and accessible manner. Whether capturing the essence of patient stories or providing clear calls to action, the potential of video in healthcare marketing is limitless.

As medical professionals, it’s critical to recognize the importance of stories, emotions, creativity, and analytics in creating effective marketing videos. These elements not only ensure that your content resonates with your audience but also drives engagement and measurable results.

Remember, the success of healthcare marketing videos is not solely measured by their visual appeal or production quality, but also by their ability to connect with audiences, convey a message, and inspire action.

Embrace video as a cornerstone of your marketing strategy and you’ll begin to understand the power of video in your marketing plan.


**Contact Plum Productions today to learn more about how we can help you create engaging videos.


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Keywords: healthcare marketing, video production, storytelling, engagement metrics, video analytics, healthcare communication, digital marketing, video storytelling in healthcare

How Promotional Video Can Grow A Professional Services Business

Promotional Video for Professional Services

How a Professional Services Company Can Use a Promotional Video to Grow Their Business

Video is king, we know that. Promotional Video is even better for business. What are businesses doing to grow their professional services business? Since more people are consuming information and making purchasing decisions based on the videos they watch, promotional video is a great place start to your marketing plan. We believe this is especially true for professional services companies.

A well-made promotional video can help a professional services company to:

  • Introduce their company and services
  • Showcase their expertise
  • Build trust with potential clients
  • Generate leads and sales

If you’re a professional services company owner, you may be wondering where to start when creating a promotional video. Here are a few tips:

1. Start with a clear goal

What do you want your promotional video to achieve? Do you want to introduce your company to new potential clients? Are you looking to showcase your expertise in a particular area or generate leads for a specific service?  Reviewing profitable lines of service might be a good starting point when trying to decide on what to talk about in the video. Once you know your goal, you can start to develop a script and storyboard that will help you achieve it.

2. Focus on your target audience

Next, who are you trying to reach with your promotional video? Once you know your target audience, tailor your message and visuals to appeal to them. Be specific when talking to them. For example, if you’re targeting business owners, focus on how your services can help them to grow their businesses. Think about how you fit into their daily world and how you can minimize their problems.

3. Highlight your unique value proposition

What makes your professional services company different from the competition… your unique value proposition that you offer your clients. The promotional video should highlight what makes your company special and why potential clients should choose you.

4. Use high-quality visuals

Your promotional video should be visually appealing and engaging. If you run a professional services business, you must portray a level of expertise. You cannot cut corners by using stock video. Make sure the video production company you hire shoots your b-roll in your offices, etc. Using high-quality b-roll video makes your video stand out from others. We highly recommend working with a professional video production company to create your video.

5. Call to action

Most important is telling your viewers what you want them to do after watching your promotional video. Visit your website? Contact you for a consultation? Sign up for your newsletter? Make sure to include a clear call to action at the end of your video. And, make the call to action measurable. We’ve had clients request the call to action remain generic, but how can you measure your success unless you can see if viewers did what you asked them to do.

6. Frequency

If you’re going to run advertisements using your video or videos, you need to think frequency. You can’t run the ad 10 times and think that will provide you with leads. You need to run it a lot to get people to recognize who you are and what you do.

Use a Professional Video Production Company to Create a Promotional Video

Creating a high-quality promotional video can be time-consuming and expensive. If you don’t have the in-house resources to create a video yourself, it’s worth working with a professional video production company.

A professional video production company, like Plum Productions can help you to:

  • Develop a creative and engaging concept for your video
  • Write the script and storyboard
  • Capture and edit your video
  • Use the right music (and sometimes sound effects)
  • Create a video that is optimized for search engines

If you’re serious about using video to grow your professional services business, then investing in a professionally produced video is a wise decision.

How to choose a professional video production company

When choosing a professional video production company, there are a few things you should keep in mind:

  • Experience: Make sure the company has the experience needed to achieve your goals.
  • Portfolio: Review the company’s portfolio to see examples of their work.
  • Testimonials: Ask the company for testimonials from previous clients.
  • Pricing: Get quotes from multiple companies before making a decision.

What Type of Video Content is Right for a Professional Services Company?

When creating a promotional video, we recommend the following types of content:

  • About Us: Your company’s mission and values
  • What We Offer: The services you offer
  • Videos Your target audience and how you can help them
  • Case Studies or Client Testimonial Videos

You can also use your promotional video to highlight any special offers or promotions that you’re running.

A promotional video is a great way for professional services companies to introduce their company and services, showcase their expertise, and build trust with potential clients.

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Elevate Your Business with Corporate Video Production

Staying ahead of the competition is critical to your business’ success. One powerful tool that can give your company the edge it needs is professional corporate video production. It will elevate your place in the market.

The Power of Corporate Video

Video has become the king of content because it’s engaging, memorable, and highly shareable. This makes it the ideal medium for communicating your brand’s message. Whether you’re targeting potential clients, investors, or employees, a beautiful video can convey your story and values like nothing else.

Plum Productions

First, at Plum Productions, we specialize in corporate video production for companies of all sizes. With years of experience under our belts, our team of creative minds and technical wizards is here to transform your ideas into compelling visual narratives.

Second, what truly sets us apart is our ability to seamlessly integrate into your company’s operations. Sometimes, we even take over your existing video production employees, ensuring you get the highest quality service without the stress of managing your employees.

The Plum Productions Corporate Video Difference

  • Fresh Perspective – When you hire Plum Productions, you’re not just getting a the visuals; you’re getting a fresh, outsider’s perspective. We approach your project with a creative eye, offering innovative ideas that may not have been explored within your internal team. This outside perspective can breathe new life into your brand’s story.
  • Exceptional Quality – Quality is non-negotiable. Our team is dedicated to delivering high quality videos that align perfectly with your brand’s image and goals. From scripting to post-production, we maintain the highest standards throughout the entire process.
  • Enhanced Experience – We pride ourselves on clear communication, collaboration, and a commitment to exceeding your expectations. Our goal is to make the process seamless, enjoyable, and stress-free for you.
  • Efficiency – Time is money, especially in the business world. With Plum Productions on your side, you’ll benefit from our streamlined processes and industry expertise. We understand the importance of deadlines, ensuring that your projects are completed efficiently and on time, every time.

Successful Corporate Video - Plum Productions

The Urgency of Excellence

Finally, staying ahead is crucial. Corporate production isn’t just about staying relevant; it’s about setting the pace. Plum Productions is your key to unlocking the full potential of your brand through the power of video.

Don’t wait for your competitors to seize the opportunity. Contact us today and let us transform your corporate production into a force to be reckoned with. Elevate your brand, engage your audience, and make your mark in the corporate world.

The time for excellence is now. Let’s embark on a journey of creativity, efficiency, and exceptional corporate video production. Your brand deserves nothing less!


Related Posts and Information:

What Should Be In A Business Video?

How to Make a Corporate Video Production Successful

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