How To Create a Successful Corporate Video Production
Creating a successful corporate video production requires careful planning, scripting, filming, and editing. Here are some tips from Plum Productions that will help you plan and execute a successful corporate video production:
- Define Your Goals & Objective. Before beginning, have a clear understanding of what your goals are for your video. In order for it to be a success, you need to know what is the benchmark for success. Do you want the viewer to take action, like call you or make a purchase? Do you want them to learn about what you do and move on? Your goals and objectives should include specific, measurable actions that you want them to take before ever trying to create a successful corporate video production.
- Identify and Define Target Audience. This is one of the most underrated activities most companies do. By defining who your target audience is, you can speak to them in the terms they need. If you do not have a clear idea of who your target audience is, we can help with that, but most people have an idea of who they want to talk to. One thing to keep in mind, if it includes the phrase, “anyone,” or ‘anybody,” you are not being specific enough. By clarifying and fine-tuning this, you’ll be able to create impactful content that will resonate with them.
- Select The Video Production Company. You have many to pick from. Choose wisely. They should be someone who understands your target audience and how to present the information you want to present so they understand and know what to do. You can spend a lot or a little on video, but if you don’t have the right company who can do it correctly, you won’t have a successful video to show. It’s not always about having the prettiest reels either. They should be able to show you a video they did for a client that matches the objectives you want to achieve. It doesn’t have to match visually what you’re thinking, rather, it needs to match the objective. Also, know that reels only show their best work…not their normal work.
- Scripting. You likely are not sure how to craft the perfect script and you shouldn’t need to either. That’s the production company’s job. Your job is to approve the script they provide. Let them craft the message and the visuals so you know what you’re getting. A well-written script or carefully planned list of questions are essential to making a successful corporate video production. Make sure the messaging and branding match your needs. The script and video should be concise, easy to understand, and engaging.
- Preproduction. This phase is the most important phase of the entire process. Most people like to skip it and move right into the production, but that’s a surefire way to not create a successful video production. This is where the details are worked out, the plans are made, and the schedule is confirmed. All the moving parts need to be mapped out at this point and finalized before the shoot. Anything short of that and you should move the shoot date back. Keep in mind, whatever is recorded during the shoot is what you have to work with in the edit. Make it count.
- Production. This is the easy part. It’s very important to have the right equipment, the right team, and all the supporting people; however, this part is simply working the plan created during the preproduction. The best video producers are simply executing what was planned at this point. It makes the shoot day go by quickly and efficiently, and everyone can have fun.
- Post-Production. In this phase, the video is simply being put together; however, we also like to think this is where the magic happens. The video is cut together, color-corrected, white-balanced, sound mixing, and any other items that need to be added to the video are completed here. Many times we add some 2D graphics to make the video even more interesting. Once this phase is done, you should have a video that closely resembles the preproduction plan.
Successful AND Fun
Remember, you’ll want to pay attention to any details along the way. The more you plan, the better the outcome. Sometimes we get a job that needs to be rushed. We always work to make things as perfect as possible, but when anyone is rushing, small details can be missed. It’s always smart to allow a little breathing time to get things perfect.
That’s how you have a successful video production… from start to finish. A successful video production is not only about creating visually attractive content but also about delivering the right message. It’s important to communicate with your video production team what you need to get out of the video and target the right audience.
If we can help you in any way, we’re here to help make your next corporate video production a success!