Video marketing is here to stay. With video content accounting for more than 79% of consumer internet traffic (MWP, 2018), it’s safe to say that videos truly are a game changer in online marketing. Text and photos are taking a backseat to videos, and there’s no sign that this trend will slow down.
Still need convincing? Below, 5 reasons every company should incorporate videos into their marketing strategy.
No matter what business one is in, Search Engine Optimization (SEO) is critical to online marketing success. Products that rank well in search engines are bound to get more attention from potential customers, leading to better sales.
According to Martech Zone (2018), an explainer video can increase the likelihood of your product being on Google’s front page by a whopping 53 times!
To further sweeten the pot, retail product videos increase site visit lengths by an average of 2 minutes, a key parameter in search engine ranking algorithms.
With more than 750,000 e-commerce platforms (Pipecandy, 2018) competing for brand awareness, you really need to stand out. Marketing videos help embed your brand identity in people’s minds. Watching a video is stimulating, which means people tend to remember more from a video than text. However, as a result, people expect more from a promo video, which means they tend to lose interest quickly too, challenging the creative abilities of the producers.
There is a reason that 68% of top online retailers are now employing the use of video marketing, even though they sell a similar range of products (Magstore, 2018). Successful companies deliver a little something extra—and videos are the perfect way to highlight those differences.
Some are well-known for their loyalty programs, others for excellent customer service, and some for their breadth of product. The most effective way to convey these unique selling propositions to consumers is explainer videos to help a business in distinguishing itself from its competitors.
Increased Click Rate & Customer Conversion
The sole purpose of your website is to get maximum views and high conversion, right? Video content is increases conversion by up to 30% (Magstore, 2018)!
The video/audio combination is one of marketers’ not-so-secret weapons, allowing them to influence a viewer enough to initiate action, whether that be pick up the phone and call your or add an item to their cart. In fact, product videos increase the likelihood of sales by 85% (Magstore, 2018).
Another benefit of videos is that they keep a person on the webpage for longer periods of time. This gives them time to observe more of what else the page has to offer, which obviously includes other products, leading to better click rates.
The best thing about video production: versatility! They are more of an art form than a simple marketing tool. It gives its producers complete freedom over how they want to approach their customers. They may go simple and just highlight the merits of their product. Or, if they are creative enough, they may incorporate a social angle that links to their product. Similarly, there are innumerable other options they could opt for.
Whether you’re in South Florida, Boca Raton, Fort Lauderdale, Delray Beach, or West Palm Beach, the bottom line is:
The future of marketing lies in video.