We’ve had several clients use video to acquire new talent. When hiring, you want the best of the best, right? Part of finding the best is being found. Whether you use a job board, a head hunter, or just market jobs on your website, we’re pretty sure you want to convey a message of professionalism and refinement. You have some options here and one of the ways you can differentiate your business (and the jobs you are posting) is video.
Most of our clients like to stand apart from their competition by being a little different. Most companies are not using video to their fullest capacity, meaning, they are not using all the tools at their disposal. Again, it depends on your industry and your needs, but when placing a post for a job, there comes a time when video will capture attention and increase visibility.
We have several recommendations when it comes to creating an effective video, and they apply to employment videos as well.
- Be Up Front. This doesn’t mean, don’t lie…it means, say what’s important early on so people know what you’re talking about and why they should continue to listen. This applies to the employment video too. What’s the job? Who should apply? Who shouldn’t apply? What are the absolute must haves to getting the job? When does it start (if important)? Pick any one or two of these to be in the very beginning of the video. By doing this, you’re telling the viewer who the right audience is and if they don’t fit the mold, they can continue in their search for the right job for them.
- Be concise. No one wants to listen to a 10 minute diatribe about a job. What they do want to know are answers to their burning questions. Give those answers as quickly and concisely as possible.
- Keep it Short. Along with concise goes short, so this should go without saying; however, we also know that when you work closely with a project, you might forget about the end user or client. Keep the length appropriate for the purpose. Keep in mind, sometimes it makes sense to go longer, sometimes it doesn’t, but don’t go long to get it all in. Leave the wanting more.
Once you have the concept, you’ll also want to consider where to place the video(s). We’ve seen a couple of avenues that make sense. One of our clients, a Fort Lauderdale company used their videos on their website to make active when the job was open (or about to open) and disabled (hidden) when the job was occupied and the listing was not needed. Another client, a Boca Raton company, placed the video on LinkedIn to bring in prospects. They were hiring for similar roles all the time and placed the video on their company page and in their feed on occasion to bring awareness to their need. We also had a West Palm Beach company place their video into hiring groups on social media and on their listing (as a link) in their online hiring job board (think Ladders, Monster, etc.). They tell us they were able to tell prospective new hires exactly what they wanted to attract the right people. Of course, they still had to do all the necessary work to hire someone like interviewing and background checks, but they felt it was worth the pre-work and effort to attract the right people.
Here’s an example of one of those videos:
If you have any questions or want to find out more information about video and how it may help you, let us know. We’re here to help!