Virtual Marketing – Powerful Tools during COVID-19
The issue isn’t so much if you should create video it’s a matter of how. Virtual Marketing has taken off during COVID, so how do you create video during this pandemic? It can be easier than you think, but it will take some extra planning.
During the pandemic, we were all subject to time at home. Time to think about, “What now?” While some took that time and created something new or slightly different, others waited to see what will happen next. One component that was impacted heavily was video marketing. How do you create new stuff? How do you advertise when everyone is home and they don’t want what you’re selling? Do you ramp up social media? Do you create poor quality video content? How do you create video while social distancing? All great questions, but there are answers and there is a silver lining.
It’s tough to do a full-blown video shoot with a large crew, lots of cameras, lots of people on set, etc. How do you create a video when have your staff is still working from home? You don’t. But what you can do is create a planned out shoot that will provide you with the video that shares your message safely. COVID and the lock down has created a huge opportunity for some. Here’s what we’ve been doing to help those who want to use this opportunity to maximize their messaging.
- Show How You’re Dealing With COVID – This is one way you can use video. Show your potential clients/customers how you are currently using the proper protocols and safety procedures to keep them safe. That’s what they want to know: Can I trust them to keep me safe? Show them how you’re doing things right and how you’ll keep them safe.
- Capture Virtual Content – We’ve edited several ‘virtual’ events where the client has a Zoom call and has it edited into a concise video featuring interviews and conversations. These videos/calls can be branded and made to look professional, even though it’s just a Zoom call.
- Small, Short Content – Some clients are asking us to crate videos using stock video, 2D graphics, even Doodly videos. All of these options allow the business to share a story and get it out via social media or via broadcast. Branded and visual makes the message complete.
- Create a Video Review – Get your current customers to create a video review for you. They can do it with their cell phone or they can come to our studio where they can come in the back door, stand in place (everything is all set up already) and say their few lines, and leave the back door without touching anything. Masks are required, but we’ll be socially distanced as well.
- Being Human – If you’ve ever wanted to create your own video using your iPhone to send messages to your clients, now is the time. Video, even poor quality image video, is effective. You’ve seen the late night shows do it on television, so can you…and you can do it without the fear of looking foolish or skimping on quality.
- Last Point – Know that people don’t want to be sold hard right now. That’s a tactic that can work during normal times. Try this instead: “We’re sure you’ve been impacted by COVID, but we have no idea how badly. We also want to say that we’re here for you when you need us. If you don’t need us now, we completely understand. If you need us in a new way, please tell us so we can help.”
Change creates fear. Instead of being fearful, it’s time to embrace it. Know that we’re doing to be dealing with this for a while moving forward. Knowing that, what changes can you make in your business to make you stand out, be compassionate, and highlight your safety mechanisms all at the same time?
Here’s an example a Zoom Call that was converted into a show:
Here’s an example of a Doodly style video we created.
The opportunities are endless. Need help coming up with ideas? Let us know. Have a different idea that you’d like to do, we’d love to talk and see if it’s something that we can do for you.