Trade shows are tough, aren’t they? So many vendors, so much noise; it can be hard to make your booth stand out. In fact, we at Plum Productions just exhibited at our first trade show, and we learned a big lesson we’d like to share: video draws visitors to your trade show booth. It’s true! An eye-catching video makes it near impossible for someone to walk by without noticing you. For the best impact, set up a flat screen TV, hook it into your laptop and place it on the table in front of your booth—not behind you. In a pinch, you can play your video right off your laptop if you don’t have an extra TV handy. Ours was so effective that we gained several new clients, one of them being a custom video for—you guessed it—an upcoming trade show! As great as trade shows are, you might approach a video for your booth differently than a video on your website.
You can check out the video we created for our new client and see a real life example of an effective trade show video.
Good Luck! If you need any help, let us know!