When you’re looking for a video agency, you may have certain things you’re looking for, including, quality, speed of work, and processes. When you start your search for a full service production company, there are several factors you should consider. Here are three areas to consider when trying to find the best video production company to match your needs.
What to Consider When Hiring a Video Production Company
Professionalism. Several factors should be considered before hiring a Miami video production company. Interview a few companies to determine which one can work with you from a personality standpoint. If you don’t think you can get along during a preliminary interview, you won’t enjoy the rest of the process. Remember, they might feel that way too, so it’s important to talk openly about that. To expand on that, consider their level of professionalism. Do they behave as a company that will respect your brand? Do they match your brand overall? Professionalism isn’t always the first thing most people think of when looking for a partner, but it should be.
Timelines. As a business owner, you’ll most likely have a timeline that is important to you. If you’re going to produce corporate videos, you’ll want to allot the appropriate amount of time to craft, plan, and create a high quality video project. There are many production companies in Miami, but which one can produce and execute the plan in the timeline you have allotted.
When crafting your timeline, please remember to incorporate your crew’s timeline to create your video too. Some companies like to shoot first and figure it out later and others (like us) will only shoot once we have a plan. If you’re going to shoot video commercials, you’ll want to plan appropriately. Sometimes that take a little longer, but it’s worth the wait. If your timeline is to create something in a week, you may not get the quality you want. If your timeline is six months, you also might not get the quality you want. It all depends on the moving parts and the plan.
Quality. You know it when you see it, but it really is subjective. What you deem to be quality may be subpar (or over the top) to someone else. Communicate what quality is to you and have them communicate what quality is to them. Most important, if you see work that you like on their website and their Vimeo or YouTube page, then they’ll most likely be able to hit the mark on your project.
If you’re looking to do quality video marketing in Miami Florida, you’ll want to make sure they know your quality specs before you start. You can read more on this in another blog we posted called How to Choose the Best Video Production Company.
What Are the Keys to a Successful Shoot?
Whether it’s a corporate event, a corporate video production project, or simply media marketing, you’ll want your shoot (and project) to be successful. Why put forth all that energy and money and not have a successful outcome? What does it take to have a successful shoot? There are three things we like to think are what make all our shoots successful.
Planning. The planning process must answer the Who, What, When, Where, and How questions before a shoot date is even scheduled. That goes with any video production service. For example, there must be a preproduction call or meeting that occurs where you discuss who will be on camera, who is writing the script, who is approving the script, when the call time is, where the shoot will happen, what equipment will be used, how the project will be executed, and how the editing process will work. There are usually other questions to be asked (from both sides) that are more specific to a situation, but discussing this before the shoot ensures everyone is prepared before it begins.
Pre-Work. Once a script is approved, its important everyone does their part to be ready. Sometimes the client needs to approve a script or provide feedback or changes so that the shoot can be executed without wondering what the final product will look like. If props, talent, or other items need to be obtained, they need to be done well before the shoot date. No one likes a surprise and neither do we.
Communication. Planning and communication go hand-in-hand, but both are critical to a successful shoot. As an agency, we want communication from the client so we know what they need, want and are worried about. We want to communicate to the client as often as necessary to be clear on what needs to happen next and ensure a successful shoot.
Where? Finally, all the planning and prework are important but so is knowing where the video will be used. What is the point of creating this video if where it will be used isn’t clear. If it’s for use on social media, then certain elements must be present to brand it accordingly. If it is for a music video (something we don’t do much of) then other shots need to be included. Remember, corporate video is usually pretty structured unless you’re trying to communicate a message of individuality and distinctiveness. We more information about all of this at Steps to Video Production.
If you’re looking for the best video production company of South Florida, you now have the tools to decide which one to hire and why they really are one of the best. Happy searching and let us know if we can help you.