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When Is It Time To Add Video to Your Marketing Plan?

image of video camera with words

Websites used to be just a way for people to find you. And it still is. But it has become even more than that. For example, when done correctly, your website should be interactive, solution driven, and easy to navigate. The website world is changing quickly. Websites used to be pretty static, unchanging, and a place for people to get basic contact information. Not anymore!

Today, people are researching companies, people, and groups via Google, Bing, or other search resources. It’s time to manage your online identity. One way to manage your identity is provide good information about what you do and how you do it. This can be accomplished through video. But, when is it time to add video? Here are some perfect times to add video to your repertoire:

When You Are Rebuilding or Re-Launching Your Website

Video is a critical part of new websites. If you make the video the showpiece of your site, you’ll find people spend more time on your site, improving your stats and, possibly, your SEO metrics. In less than 2 minutes, you can describe what you do, how you do it, and why a potential customer should contact you.

New Product or Service Offering

If you’re providing a new product or service, this is usually a good time to add video to your site. A video will allow you to describe the new product or service quickly and even provide a demonstration. Highly powerful. Always effective. Additionally, if you have a product that must be assembled and are having some difficulty getting your customers to assemble the product correctly, a video might be just the solution.

Re-Branding

If you’re in a position of re-branding your business, think about how you might add video to your site to describe why the re-branding has happened, what is the benefit of the new brand, or, if applicable, why the re-brand won’t affect your current level of service. Just make sure the video launch coincides with the entire branding strategy so that you can lengthen the shelf-life of the video.

An Event

If you have a tradeshow, a fundraising event, or you’re unveiling a new product, people love a video presentation. A video always does better than a PowerPoint presentation or speech. No matter the size of your business, a video supporting an event is highly productive.

The best way to stand out and apart from your competition is a video. When you invest in a high-quality video, your business stands out. Let us know if we can help!

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Is Video Good For Business?

How Video Helps

Studies have shown that consumers will search Google, Bing, or another search engine for information about your business before buying. Some businesses use this to their advantage while some do not. The goal is to have great quality content posted on a consistent basis along with engaging information. That’s where video comes in.

Video In Action

Here’s a great example of how an organization needed video to show the benefits of their services. Roominate showed how girls and boys not only learn differently but can add a significant value to the areas of science, technology, engineering, and math.  They highlight the skills women bring to the table that might not otherwise be noticed or acknowledged. Additionally, they show how their products engage young girls in the areas of science, technology, engineering, and math.

Organizations that want to express a challenge in the marketplace and how their product or service can solve that problem should use video to express all the benefits in one place.    As a client told us the other day, if a picture is worth a thousand words, a video is worth millions. We couldn’t agree more! A video fully expresses the most critical components in a concise method. Without video, an organization like Roominate might not get their point across about how important it is for girls to experience science, technology, engineering, and math. Their video is able to express all the important components of sharing key buying decisions for those who visit their website. This is why we say that a website without video is like reading a newspaper. One can get the information they need, but it’s a lot more fun learning via a video.

Creating a web video is simple. Contact us for information about scripts, web video components, and video campaigns that can help you drive your placement in SEO.

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When Video Speaks for Itself

Let’s face it: It’s not often that we get to create a piece on a subject matter so visually amazing that we can let the video speak for itself.  Here’s the story of Robert Wick, a bronze sculptor who draws inspiration from his surroundings in the remote desert of Arizona. This video features classic editing: virtually no graphics, no fancy tricks, just the sights and sounds of Robert at work.  Imaging being there, in the desert viewing his artwork. The attention to detail and the intricate work he does to put his masterpiece to the test of time. This included an interview and some voice over to capture the story of why he works with bronze and how he finds it’s flexibility easier to work with.

If you’re an artist and want to highlight your work, what better way than via a video that tells your story. What makes an artist good enough to warrant a video? Several things. For starters, having work on display for the public provides viewers a sense of awe. When you visit this location, you’ll find you’re in nature.

Sit back and take a break from your busy workday with this one!

OR Click here: Robert Wick, Plum Productions

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Welcome to Our New Website!

You may have noticed our website has undergone a big makeover!  Our new new site does more than just show you samples of our work:  we want you to be inspired and excited to add video to your marketing plan. Let us point out a few new site features that are specifically designed for you:

First, visit our Solutions page, specially designed to help you identify the type of project that will meet your needs, and shows your examples to get your creative juices flowing.

Next, click on “Why Video” under the Solutions tab.  Learn how video can help potential customers find you, and help you convert them into clients.

Last, but not least, keep checking back to this Blog for more creative ideas, updated information and recent Plum Projects. Do you like the new site?  We’d love to hear from you.

Cheers,
The Plum Productions Team