Studies have shown that consumers will search Google, Bing, or another search engine for information about your business before buying. Some businesses use this to their advantage while some do not. The goal is to have great quality content posted on a consistent basis along with engaging information. That’s where video comes in.
Here’s a great example of how an organization needed video to show the benefits of their services. Roominate showed how girls and boys not only learn differently but can add a significant value to the areas of science, technology, engineering, and math. They highlight the skills women bring to the table that might not otherwise be noticed or acknowledged. Additionally, they show how their products engage young girls in the areas of science, technology, engineering, and math.
Organizations that want to express a challenge in the marketplace and how their product or service can solve that problem should use video to express all the benefits in one place. As a client told us the other day, if a picture is worth a thousand words, a video is worth millions. We couldn’t agree more! A video fully expresses the most critical components in a concise method. Without video, an organization like Roominate might not get their point across about how important it is for girls to experience science, technology, engineering, and math. Their video is able to express all the important components of sharing key buying decisions for those who visit their website. This is why we say that a website without video is like reading a newspaper. One can get the information they need, but it’s a lot more fun learning via a video.
Creating a web video is simple. Contact us for information about scripts, web video components, and video campaigns that can help you drive your placement in SEO.