Looking For a Video Idea?
If you work in a field where customers come to your office, you probably keep it looking pretty spiffy. The level of comfort your clients have in your space is likely important to them, and in turn, you. Virtual Office Tours have become really popular on websites for this exact reason. A potential client can have a look around the office before they schedule an appointment. If you run a hotel, medical facility, or even a spa, virtual tours are a really valuable selling tool. Today, most virtual tours are created with still photos and software that “seams” the shots together giving a 3D effect. It’s a great tool, but we at Plum Productions think it’s a missed opportunity.
A Video Tour Can Do Everything a Virtual Tour Does – With a Much Greater Marketing Impact.
- Firstly, they’re narrated. The viewer can actually hear information about the space they’re seeing.
- Second, in the narration, they can also hear about different services that are provided in the different spaces. It’s a marketing video and video tour in one.
- Lastly, if you feature someone prominent from the office, it also becomes a “Meet the Doctor” or “Meet the Staff” video.
Recently, we created a Video Tour for a local medical office. The video was hosted by the doctor, so patients got a look at his beautiful office, and an idea of who would be providing their treatment. You’ve have to take a look:
Every business looks for ways to save money, and combining an Office Tour, Marketing video and Meet the Staff video is a great deal. Happy Video Marketing! Jenn
Video for Just $5
WAAAY COOOL!! You mean I can have a 2 minute video created by you, edited and everything for only $5? Awesome! Where can I sign up? So many times it’s the hook that gets us in the door. Unfortunately, a poor experience afterward can make us bitter and unhappy. We believe everyone should have video on their website or YouTube; but, we don’t believe it should look like your brother’s 9 year-old created it with their iPhone. We don’t have a problem with someone wanting to do it themselves; after all, that’s why we created MyVideo101.com, but we also believe it should portray the level of professionalism that the business and it’s owners portray in real life.
Getting stuff for cheap is rewarding…that’s why some people are addicted to shopping; but cheap isn’t always better. Imagine you found a deal…no a steal…for a brand new iPad while searching online. You found one for $20. Would you buy it? Some would say yes…the risk is low (after all, $20 doesn’t get you far these days). Others would say, “It’s too good to be true, it must be a scam.” While there might be circumstances that warrant the low price (estate sale, estate auction, etc.) many times the buyer gets what they pay for resulting in that bitter and unhappy feeling.
We also don’t believe in the mantra, “High price means better quality.” We think those who charge extra for a product or service just because they’re a little better isn’t right either. But it must be in reason. That’s why when someone asks us how much it costs to make a 30 second video, it’s tough to answer. Things we must consider before we can even remotely tell you what the price is: Where is the shoot? How many people will be in the testimonial portion? Will there be paid actors/actresses? Will there be narration? …and many, many more question. Each item may add some cost, but the cost will often time result in a much higher quality product.
So, the next time you hear someone say they’re having their cousin create their website video, ask the following question:
- “Will the quality of the video reflect the level of professionalism your business requires?”
- “How long has he/she been creating videos?” Just out of college, see question 1.
- “How long will it take to have the completed video?”
If you or someone you know is looking for a high quality video for a reasonable professional price, let us know! Questions? Ask us in the form below.
We at Plum Productions may not have a crystal ball, but we can see the trends that are both affecting our business and driving our business. Here are a couple of trends that we think you’d like to know about in 2014.
- Mobile. Video on mobile devices has grown extremely fast in the last couple of years, but we think it will grow exponentially in 2014. We believe the larger number of smart phones in the marketplace and the addition of a much faster 4G infrastructure has increased the ability for video to be an option. Cisco predicts that mobile video will increase 25-fold between 2011 and 2016, making video the largest consumer of data traffic.
- Short Videos. Although we’re not a proponent of short videos, the trend is on the rise. We believe this to be a great tool to tease a product or service, but not as a promotional piece by itself.
- Elections. We believe nothing tells a story better than a video. During the 2014 midterm elections for the U.S. Senate, House, and the state and local government roles, we believe we’ll see video endorsements from groups and families promoting one candidate or another. While not different from other years, this year we believe there will be more of them. Layer on the comment system built into YouTube and we should see a full fledged political war online.
- Testimonials. We see testimonial videos as continuing to rise and continuing to be successful for business. Nothing tells a story better about how good a business is than hearing directly from their customer. The trend is to shift from paid actors/actresses to customer testimonials.
We think 2014 should be a great year for video. Whether it’s corporate video, web video, or both, we can help you make the right choices about what do and how to do it correctly. Give us a call to help!