Corporate Video Trends of 2024 That Every Business Must Know

Corporate Video Trends of 2024 - Plum Productions

Corporate Video Trends of 2024

While it’s always difficult to know exactly where the year will take us (nod back to 2020, whereby everyone shut down in March), it is possible to look forward and make an educated guess as to where the corporate video trends will go in 2024. Let’s get into where we think the trends are heading.

Emerging Technologies and Their Impact on Corporate Video Trends

Everyone says AI is taking over the world. Yes, it is. But can it fully take over video production right now? No, we don’t believe it can. Where AI can assist corporate video is how companies will create their ideas. It may even help create ideas that we humans haven’t thought of yet.

AI-Driven Video Creation: Artificial intelligence is a corporate video trend we all knew would be mentioned in 2024. AI is streamlining video production by automating tasks such as editing, color correction, and scriptwriting but it still takes a human to determine if what was corrected is, in fact, actually correct. More likely, AI will help analyze viewer data to enable the creation of content that better matches audience preferences, leading to more personalized and engaging videos. We see this already on YouTube’s “Recommended” Feature in the YouTube Studio.

Virtual Production: This technology brings the capabilities of high-end film production to corporate video, allowing for the creation of realistic environments without physical sets. Virtual production reduces logistical costs and enhances creative possibilities, enabling products or brands to be showcased in any setting imaginable, all while maintaining high production values.

By leveraging AI and virtual production, businesses can produce standout content more efficiently and engage their audiences in more meaningful ways. These technologies are not just improving how videos are made; they’re redefining the possibilities for corporate communication, promising more personalized, immersive, and interactive content. In 2024, the use of AI-driven video creation and virtual production is expected to grow, setting new benchmarks for corporate video excellence.

Authenticity and Storytelling in Corporate Videos

One of the more recent corporate video trends is the notion that audiences prefer authenticity and connection. Corporate videos that leverage genuine narratives and storytelling not only stand out but also create a lasting impact on their viewers. This trend towards authenticity and storytelling is shaping how companies approach video content in 2024.

Authenticity Breeds Trust: Authenticity serves as a method of garnering trust. Companies are moving away from pushy sales-centric videos in favor of content that showcases real people, real stories, and genuine experiences. This approach helps humanize brands, making them more relatable and trustworthy to their audience.

Storytelling Connects on a Deeper Level: Storytelling is a powerful tool. It goes beyond mere product features or benefits, weaving a narrative that engages viewers emotionally. Whether it’s through customer success stories, behind-the-scenes looks at the company culture, or stories that highlight the impact of a product or service, storytelling videos draw viewers in and leave a more profound, memorable impression. The key is a strong balance between too much story and making your point quickly enough not to lose the viewer.

Incorporating User-Generated Content: One way companies are enhancing authenticity in their videos is by incorporating user-generated content. This type of content, created by customers or employees, adds a layer of authenticity that can’t be replicated with traditional production methods. It also fosters a sense of community and engagement around the brand.

Challenges and Opportunities: While the push towards authenticity and storytelling offers a path to deeper audience connection, it also presents challenges. Crafting compelling narratives requires a keen understanding of the brand’s identity and audience’s values. However, when executed well, storytelling can transcend traditional marketing, turning corporate videos into impactful narratives that resonate with viewers on a personal level.

As we look at corporate video trends of 2024, the importance of authenticity and storytelling in corporate videos is only expected to grow. Businesses that can master this art will not only captivate their audiences but also build stronger, more meaningful connections with them.

Innovative Content Formats for Corporate Communication

Another of the more interesting corporate video trends is the number of content formats available to businesses has grown dramatically in recent years. In 2024, companies are not just producing traditional videos; they are exploring new, innovative formats to engage their audience. These include interactive videos, live broadcasts, and even immersive 360-degree experiences.

Interactive Videos: Interactive videos have risen in popularity, offering viewers a participatory experience. These videos allow audiences to make choices that affect the video’s storyline or outcome, turning passive viewers into active participants. For corporate communication, this means creating training modules, product demos, or even interactive annual reports where stakeholders can choose what information they want to explore.

Live Broadcasts: Live broadcasts have become a staple in the corporate communication toolkit. They offer real-time engagement with audiences, be it through Q&A sessions, product launches, or behind-the-scenes glimpses. The authenticity and immediacy of live video foster a sense of community and transparency between businesses and their audience.

Immersive 360-Degree Experiences: While not universally adopted, 360-degree videos offer an immersive viewing experience, placing the audience in the center of the action. For businesses, this could mean virtual tours of facilities, immersive product experiences, or even 360-degree coverage of events. These videos provide a unique perspective, offering viewers a more comprehensive understanding of the subject matter.

The adoption of these innovative content formats signifies a shift in corporate video communication. By embracing these formats, businesses can engage their audiences in more meaningful, interactive, and immersive ways. The key to success lies in understanding which formats best align with the company’s communication goals and audience preferences.

As we navigate through the corporate video trends of 2024, the exploration of new content formats in corporate video is expected to continue, pushing the boundaries of how businesses communicate with their stakeholders.

Strategic Video Placement Across Digital Platforms

In 2024, creating compelling corporate videos is only part of the equation; strategically placing these videos across various digital platforms is critical for maximizing reach and engagement. Businesses are diversifying their video distribution strategies to include not just traditional channels like company websites and YouTube but also social media, email campaigns, and streaming services.

Social Media Platforms: Each social media platform offers unique advantages for video content. YouTube is one of the largest video platforms in the online world. Instagram, for example, is ideal for short, engaging clips, while LinkedIn is perfect for B2B videos that showcase industry expertise or company culture. Tailoring video content to the strengths of each platform can dramatically increase its effectiveness.

Corporate Websites and Blogs: Videos embedded on company websites or blogs can significantly enhance user experience and SEO. Explainer videos, testimonials, and product demos on relevant pages or posts can help convert visitors into customers by providing valuable information in an engaging format.

Here’s an example (above).

Email Campaigns: Including videos in email campaigns can boost open rates and engagement. A compelling video thumbnail in an email invites recipients to click through to watch the full video, whether it’s a product announcement, a behind-the-scenes look, or a message from the CEO.

Advertisements on Streaming Services: With the rise of streaming platforms, placing advertisements or sponsored content in this space can reach audiences who are increasingly shifting away from traditional TV. Targeted ads on platforms like Hulu or Netflix can capture the attention of viewers in a less saturated advertising environment.

Strategic placement ensures that videos reach their intended audience in the most effective manner. By understanding the unique benefits of each platform and aligning them with the video’s goals and target audience, businesses can leverage their video content to achieve maximum impact.

As we continue through 2024, the strategic placement of corporate videos will become even more sophisticated, with companies leveraging data analytics and AI to fine-tune their distribution strategies for optimal engagement and ROI.

Measuring Success: Analytics and ROI of Corporate Videos

In 2024, one of the most important corporate video trends is the emphasis on quantifying the impact a placed video. Businesses are increasingly leveraging sophisticated analytics tools to measure the success and return on investment (ROI) of their video content. This shift towards data-driven strategies enables companies to make informed decisions about their video marketing efforts, optimizing for better engagement, conversion rates, and overall performance.

Key Performance Indicators (KPIs): Identifying the right KPIs is crucial for measuring video success. These may include view count, engagement rate (likes, shares, comments), watch time, conversion rate, and click-through rate (CTR). By analyzing these metrics, businesses can gauge how well their content resonates with their audience and contributes to their marketing goals.

Analytics Tools: Advanced analytics platforms provide deep insights into video performance across various channels. Tools like Google Analytics, social media insights, and video hosting analytics (e.g., YouTube, Vimeo) offer a comprehensive view of how videos are performing in terms of viewer engagement and behavior. This data is invaluable for refining content strategy and improving video effectiveness.

ROI Measurement: Calculating the ROI of corporate videos involves assessing both direct and indirect benefits. Direct benefits might include increased sales or leads directly attributed to video campaigns. Indirect benefits could encompass enhanced brand awareness, customer loyalty, and long-term customer value. A combination of quantitative data and qualitative insights can help paint a complete picture of video ROI.

Continuous Optimization: The journey doesn’t end with measuring initial performance. Successful businesses use these analytics to continuously optimize their video content and distribution strategies. A/B testing different video formats, calls-to-action (CTAs), and distribution channels can help identify what works best for reaching and engaging the target audience.

In 2024, the ability to measure and understand the impact of corporate video is a competitive advantage. Companies that master the art of video analytics are well-positioned to tailor their content strategies effectively, ensuring that every video they produce delivers maximum value. Ask us how.

 

Related Information: 

Video Marketing Trends of 2024

Filma-Corporate Video Trends 2024

How To Use Video and Video Marketing For Your Business

 

Keywords: Corporate Video Trends 2024, Business Communication, AI Video Creation, Video Storytelling, Digital Video Strategy

Three Tips to Winning With Effective Tradeshow Video

effective tradeshow video on display at event

Often times, digital presence is intertwined with business success and tradeshows remain a pivotal platform for direct engagement and networking. Making a highly effective tradeshow video becomes critically important. Between all the bustling aisles and countless booths, standing out becomes a challenge that many businesses face. Enter the game-changer: tradeshow videos. These dynamic tools are not just about showcasing products or services; they are a strategic medium to tell your brand’s story, evoke emotions, and engage potential clients in a crowded tradeshow environment.

The power of video content at tradeshows cannot be understated. It combines visuals, sound, and narrative to capture attention in a way that static displays or printed materials cannot. An effective tradeshow video goes beyond  promotion; it creates an immersive experience, inviting attendees to learn about your business in a compelling and memorable way. From highlighting product features and benefits to sharing customer testimonials and company values, they can significantly impact your tradeshow success.

However, creating a video that resonates with your audience and achieves your business objectives requires more than just hitting the record button. It demands a thoughtful approach to content creation, from understanding your audience and defining clear objectives to crafting a message that stands out. In this article, we’ll guide you through the process of planning, creating, promoting, and measuring the success of your tradeshow videos to ensure you’re not just participating in the tradeshow but winning it.

Planning Your Tradeshow Video

The planning stage is critical in creating a tradeshow video that not only captures attention but also conveys your message effectively to your target audience. This phase lays the foundation for success by aligning your content with your business goals and audience needs. Here’s how to plan your for maximum impact:

1. Define Your Objectives: Start by defining what you want to achieve with your tradeshow content. Are you looking to increase brand awareness, showcase a new product, generate leads, or educate your audience about your services? Your objectives will guide the content, style, and messaging of your video.

2. Know Your Audience: Understanding who your audience is and what they care about is essential. Research the demographics and interests of tradeshow attendees and tailor your content to meet their needs and preferences. This ensures your message resonates and engages the right people.

3. Craft a Compelling Message: Your video should tell a story that connects with your audience. Focus on the benefits of your products or services, not just the features. Use emotional and relatable elements to create a narrative that viewers will remember long after the tradeshow ends.

4. Decide on the Video Format: There are several formats to choose from, including product demonstrations, customer testimonials, behind-the-scenes looks, or company overviews. The format should complement your objectives and be suitable for the tradeshow environment, where noise and distractions are common.

5. Logistics and Technical Considerations: Plan for the logistical aspects of displaying your video at the tradeshow. Consider the equipment you’ll need, such as screens and sound systems, and ensure it is optimized for viewing in a busy, often noisy, environment. This might mean focusing more on visual elements and using subtitles if necessary.

6. Budget and Resources: Allocate a budget for your production, keeping in mind costs for scripting, filming, editing, and equipment rental. Consider what resources you have in-house versus what you may need to outsource to professionals.

Through proper planning, you set the stage for a piece of content that not only draws attention but also effectively communicates your message and achieves your business objectives.

 

Creating Compelling Tradeshow Video Content

After laying the groundwork with thorough planning, the next step is to create content that not only draws attention but also leaves a lasting impression on your audience. Engaging tradeshow content can significantly enhance your booth’s appeal and effectively communicate your message. Here’s how to create compelling content for your tradeshow:

1. Focus on Storytelling: Humans are naturally drawn to stories. Structure your video around a narrative that showcases your product or service in action, highlights success stories, or conveys your brand’s journey. A well-told story can evoke emotions and create a memorable connection with your audience.

2. Keep It Short and Sweet: Attention spans are limited, especially in a bustling tradeshow environment. Aim for a video length of 1-2 minutes to convey your key messages without losing viewer interest. Every second counts, so make sure each moment is impactful.

3. High-Quality Production: Invest in a high-quality production to ensure your content looks professional and is engaging. This includes clear visuals, crisp audio (with subtitles for noisy environments), and a seamless flow of information. Quality production values can significantly impact how your brand is perceived.

4. Make It Visually Engaging: Use dynamic visuals, animations, and text overlays to make it stand out. Visual elements can help explain complex information in an easy-to-understand way and keep your audience engaged from start to finish.

5. Include a Call to Action: Your video should not only inform and entertain but also inspire viewers to take the next step. Whether it’s visiting your website, signing up for a demo, or simply learning more about your products, a clear call to action (CTA) is crucial for converting interest into action.

Creating compelling content that involves a blend of creativity, strategy, and technical execution. By focusing on storytelling, high production values, and keeping your message is clear and concise, you can captivate tradeshow attendees and elevate your brand presence.

Effective Promotion and Engagement Strategies

Creating a compelling tradeshow video is just the first step; promoting it effectively to reach your audience is crucial for maximizing its impact. Here are strategies to ensure it engages attendees before, during, and after the tradeshow:

1. Leverage Social Media: Utilize your company’s social media channels to tease your content prior to the tradeshow. Post snippets or trailers to build anticipation and drive traffic to your booth. Continue to share your snippets on social media during and after the event to reach those who couldn’t attend in person. Get viewers engaged. Have them tag themselves at the event.

2. Email Marketing: Incorporate your content into email campaigns targeted at tradeshow attendees and your broader audience. A well-crafted email can pique interest and encourage recipients to seek out your booth or learn more about your offerings.

3. Utilize QR Codes: Make your video easily accessible at the tradeshow by incorporating QR codes in your booth design. Attendees can scan the code to watch it on their mobile devices, providing them with an immediate and interactive way to engage with your content.

4. Engage with Live Demonstrations: If possible, integrate live demonstrations of your product or service with your video content. This combination can significantly enhance attendee engagement, providing a tactile experience that complements the visual and narrative elements of your content.

5. Follow-up After the Event: Use your tradeshow video as a follow-up tool after the event. Sending a thank-you email to booth visitors and including the video can reinforce your message and maintain interest in your brand. Take it a step further and personalize the email by mentioning things you spoke directly with them about and incorporate a short personal video message.

By implementing these promotion and engagement strategies, you can extend the reach of your video beyond the event itself, fostering ongoing engagement with your target audience and maximizing the return on your investment.

Measuring Successful Tradeshow Video

After investing time and resources into creating and promoting your tradeshow video, it’s essential to measure its success to understand the return on your investment and gather insights for future projects. Here are key metrics and methods to evaluate the effectiveness of your content:

1. Engagement Metrics: Track how many people viewed your video during the tradeshow and afterwards online. Look at engagement metrics such as likes, shares, comments, and watch time to gauge how your content resonated with the audience. You might track how many people visited your booth or how many watched the content as part of the sales process.

2. Lead Generation: Measure the number of leads generated directly from your video. This can include QR code scans, website visits, unique phone numbers, unique emails, sign-ups for more information, or direct inquiries about your products or services.

3. Conversion Rates: Evaluate how many of the leads generated from your video turned into actual sales or business opportunities. This will help you understand it’s effectiveness in driving tangible business results.

4. Audience Feedback: Collect feedback from tradeshow attendees and online viewers about your video. This qualitative data can provide valuable insights into what worked well and what could be improved for future video content. Be sure to ask specific questions about what they learned after watching rather than, “What did you think?”

5. Social Media Reach: Analyze the reach and impact of your content on social media platforms. Metrics such as shares, views, and engagement on these platforms can indicate it’s broader appeal and effectiveness in extending your brand’s visibility beyond the show.

Carefully analyzing these metrics can provide you with a comprehensive understanding of the video’s performance. This not only helps justify the investment but also informs your strategy for future content, ensuring continuous improvement and greater success in your marketing efforts.

Conclusion

Tradeshows provide a unique opportunity for businesses to showcase their offerings and connect with potential customers in a dynamic environment. In this competitive landscape, videos emerge as powerful tools to capture attention, convey messages, and engage audiences effectively. Through careful planning, creating compelling content, employing strategic promotion and engagement tactics, and measuring success, businesses can elevate their tradeshow presence and achieve remarkable results.

“Winning with Tradeshow Videos” is more than just about having a video play at your booth. It’s about crafting a narrative that resonates with your audience, stands out in a crowded space, and ultimately drives your business objectives. By following the guidelines and strategies outlined in this article, you’re not just participating in the tradeshow; you’re setting the stage for success.

As the digital landscape continues to evolve, the role of video at tradeshows will only grow more significant. Investing in high-quality, engaging video content is an investment in your brand’s visibility and impact. Remember, the goal is not only to attract attention during the tradeshow but to leave a lasting impression that continues well beyond the event.

 

Related Articles: 

Manufacturer Product Videos & Increased Sales

Why Your Trade Show Booth Needs a Video

Secret Weapon To a Successful Trade Show Exhibit

Walk Through of Good and Bad Trade Show Booths

 

Keywords: tradeshow video, video marketing, tradeshow success, engaging video content, tradeshow promotion, video engagement strategies, tradeshow planning, video content creation, tradeshow ROI, business networking

How to Make a Corporate Video Production Successful

Successful Corporate Video Production Blog Post Image

How To Create a Successful Corporate Video Production

Creating a successful corporate video production requires careful planning, scripting, filming, and editing. Here are some tips from Plum Productions that will help you plan and execute a successful corporate video production:

  1. Define Your Goals & Objective. Before beginning, have a clear understanding of what your goals are for your video. In order for it to be a success, you need to know what is the benchmark for success. Do you want the viewer to take action, like call you or make a purchase? Do you want them to learn about what you do and move on? Your goals and objectives should include specific, measurable actions that you want them to take before ever trying to create a successful corporate video production.
  2. Identify and Define Target Audience. This is one of the most underrated activities most companies do. By defining who your target audience is, you can speak to them in the terms they need. If you do not have a clear idea of who your target audience is, we can help with that, but most people have an idea of who they want to talk to. One thing to keep in mind, if it includes the phrase, “anyone,” or ‘anybody,” you are not being specific enough. By clarifying and fine-tuning this, you’ll be able to create impactful content that will resonate with them.
  3. Select The Video Production Company. You have many to pick from. Choose wisely. They should be someone who understands your target audience and how to present the information you want to present so they understand and know what to do. You can spend a lot or a little on video, but if you don’t have the right company who can do it correctly, you won’t have a successful video to show. It’s not always about having the prettiest reels either. They should be able to show you a video they did for a client that matches the objectives you want to achieve. It doesn’t have to match visually what you’re thinking, rather, it needs to match the objective. Also, know that reels only show their best work…not their normal work.
  4.  Scripting. You likely are not sure how to craft the perfect script and you shouldn’t need to either. That’s the production company’s job. Your job is to approve the script they provide. Let them craft the message and the visuals so you know what you’re getting. A well-written script or carefully planned list of questions are essential to making a successful corporate video production. Make sure the messaging and branding match your needs. The script and video should be concise, easy to understand, and engaging.
  5. Preproduction. This phase is the most important phase of the entire process. Most people like to skip it and move right into the production, but that’s a surefire way to not create a successful video production. This is where the details are worked out, the plans are made, and the schedule is confirmed. All the moving parts need to be mapped out at this point and finalized before the shoot. Anything short of that and you should move the shoot date back. Keep in mind, whatever is recorded during the shoot is what you have to work with in the edit. Make it count.
  6. Production. This is the easy part. It’s very important to have the right equipment, the right team, and all the supporting people; however, this part is simply working the plan created during the preproduction. The best video producers are simply executing what was planned at this point. It makes the shoot day go by quickly and efficiently, and everyone can have fun.
  7. Post-Production. In this phase, the video is simply being put together; however, we also like to think this is where the magic happens. The video is cut together, color-corrected, white-balanced, sound mixing, and any other items that need to be added to the video are completed here. Many times we add some 2D graphics to make the video even more interesting. Once this phase is done, you should have a video that closely resembles the preproduction plan.

 

Successful AND Fun

Remember, you’ll want to pay attention to any details along the way. The more you plan, the better the outcome. Sometimes we get a job that needs to be rushed. We always work to make things as perfect as possible, but when anyone is rushing, small details can be missed. It’s always smart to allow a little breathing time to get things perfect.

That’s how you have a successful video production… from start to finish. A successful video production is not only about creating visually attractive content but also about delivering the right message. It’s important to communicate with your video production team what you need to get out of the video and target the right audience.

If we can help you in any way, we’re here to help make your next corporate video production a success!

How To Be A Disrupter in Your Industry – Killer Video

How to Be a Disrupter with Video - Plum Productions Blog

If You Want To Be a Disrupter, You Have To Be Different – Use Video

One of the most powerful tools your marketing department can use is video. It can be a disrupter, if used properly. Video does everything you want in a short amount of time. Video quickly shows the viewer they can trust you and create a bond (hey I think they’re nice people) and communicate your value proposition and authority, all at the same time. This typically can be done in 90 seconds or less. It’s actually quite remarkable.

Conversion rates, number of views, length of watch time, and several other statistics can be measured and tracked over time. Keep in mind that some videos perform better than other and that can happen because of the content and where it is placed.

Creating Killer Video

When creating killer video, it’s important to consider where you’ll be placing it and how you’ll be using it. Essentially, what is your goal in creating a or several videos? If you’re are creating the video so you can sell more product, you’ll likely be creating a promotional video or advertisement. These can come in many forms, but typically are viewed as ads. It’s not often people want to watch ads.

You can’t create killer video if you don’t understand who is viewing it and why they need or want to view it. We highly recommend working with your video production company to create a sense of understand who the target market is before you start recording video.

Here are some basic starting points in creating killer video:

  • What is the purpose of the video (increase sales? increase awareness? something else?)
  • Clarity on what you’re trying to promote (is it clear to the viewer?)
  • Clearly defining your target audience and knowing where to find them.
  • Identifying when, in the buying process, they are in. Are they in the just looking phase? Actively browsing/looking? or Ready to purchase, call, or take action?
  • Clearly define what problem your customer has and answering that call. What is their problem and can you solve it? Do they understand that you can?
  • Where is the video going to be placed? This must be where the customer is looking or would normally look. Place the video/ad where they are. Don’t make them come find you.
  • Budget – Do you have a clearly defined budget for your project? If not, things can get out of control if you allow it. At Plum, we price things so you know exactly how much things will be with no surprises.
  • Creativity – Sometimes making a video that is highly creative can be priced higher than you think. OR, it can be created without as much cost as you think. It’s important to talk about that early.
  • How will you measure success? When creating video, getting views can be a number to gauge success. For others, this means nothing, rather, they need to see increased traffic on the site or an increase in product sold.
  • When we know how to measure success, you’ll know what action the viewer should take. It’s important to say that in the video…What do you want them to do?

ORIGIN-GENSLER 2 MINUTE from Plum Productions on Vimeo.

 

Types of Video Used to Disrupt an Industry

Knowing all this is helpful, but how does this help you be a disrupter? It helps you determine which type of video you need to create. Here are several types of video you can create to disrupt your industry:

  • Testimonial Videos (also known as Client Referral Videos) – These are your clients who can say what you can’t say. In reality, you can say it, but will they believe you or your clients? If they’re willing to say it or if they’re raving fans, you need to get that on video. We feel like this is one of the big drivers to get people to trust you.
  • Explainers – Videos that show you know what you’re doing by illustrating how you help others or explaining what you do. It might even be a mock up of what you do. Either way, this is a highly effective video to use to clearly define what you do.
  • Product Demonstrations – Sometimes it helps to show people exactly what the result of your service does. Less effective in some uses, highly effective in others. Ask us about these.
  • Educational Videos – These are typically found on YouTube and help people solve their problem or answer their questions. By educating them, they see you as an expert in the field. For example, you might subscribe to a YouTube channel to learn more about financial markets, accounting, or even cooking. Whichever channel you subscribe to, you’re doing it to be entertained, but also, to be educated. These can also come in the form of an expert interview. Using this can be disrupting to your competition.
  • Direct Messages – These might be a quick recorded message captured via VidYard or something similar. It’s a message that is custom crafted to speak directly to the receiver. You can also create custom messages for a type of client and send those. For example, if you have a service company like a plumbing company and want to send an introduction video of the person who will be coming to the house that afternoon, you could create a message that is generic but specific to the situation. That’s disrupting!

The video industry is growing. Business is using video. But how you use video and creating interesting video becomes more and more important.

 

Related Articles: 

What To Do To Maximize Your Investment In Video Production

6 Qualities To Look For In A Great Video Production Company

List of Innovative Disrupter Companies

4 Creative Ways Video Marketing Attracts New Patients

Using Video Marketing to Attract New Patients

Video Marketing to New Patients

If you’re looking to introduce yourself to new patients, this article will break down several tips to using video marketing to spotlight your practice and help acquire new patients.

To attract new patients who may want your services, you’ll need to address their concerns and show how you can help them. By showing how you’ll help them you can persuade them to reach out and call you for an appointment.

  1. Explainer Videos – Explainer Videos are a great tool to help potential patients understand who you are and what your specialty is. A medical explainer video explains common medical conditions and treatments that you provide and shows the viewer that this is a condition treated by your practice. Not only do explainer videos allow you to educate patients but they also help you create a list of potential patients to refer to other doctors. Choosing a new doctor is a big step for patients, and sometimes a little goes a long way in easing someone’s mind, and our next item does that without you telling them anything.
  2. Patient Testimonials – We always recommend that you create a video featuring real patients (clients, customers, etc.) who can share their positive experience in your practice. They can, and usually do, say things that you cannot say without sounding like a sales pitch. They will speak from the heart and make the viewer understand how valuable and helpful their experience was. By far, this is the most effective video for any medical practice.
  3. Meet The Staff – Have potential patients meet your staff to make your practice more relatable. Remember, people buy from those they know, like, and trust. By introducing your team, you show how pleasant an experience they can have when they come to your office while making the viewer more comfortable.  We recommend creating videos that introduce viewers to healthcare providers at your practice, including doctors, nurses, and other staff members.
  4. Patient Education Videos – Create videos that provide detailed information on specific medical conditions and treatments, as well as tips for managing those symptoms at home. These videos should also provide detailed instructions on how to take care of oneself after a surgery or treatment. These video will be an outside sales funnel for your business. If you place something like this on YouTube and do the best practices on the backend of YouTube, you’ll start to find people that have searched for a particular medical problem. Because you’ve provided an answer, they may reach out to you for an appointment. 

Video is a powerful tool, and should not be overlooked. People are always looking for answers to their questions online. Knowing this, we think you should be the answer they’re searching for. People are concerned when it comes to the state of their health and may not currently have a health provider to answer their questions. So by offering general health information via video, you are not only doing your community a service but you’re also expanding your practice’s presence.

Don’t want to stop there?

Here is a list of other video types that can help you reach your targeted viewer.

Case studies: Create videos that showcase real-life case studies of patients you have treated, including their diagnosis, treatment, and outcome. This is a powerful video technique.
Patient care: Create videos that demonstrate how to provide patient-centered care, such as effective communication and empathy.
Infographic videos: Use animation to create informative videos that break down important health information such as statistics and facts.

Interested in using video to market your business? We’d love to help you identify the best way to use video marketing to attract new patients. Give us a call at 561.800.2105, or visit us at PlumProductionsMedia.com.

 

Other Video Marketing Ideas: 

How To Use Video and Video Marketing For Your Business

7 Benefits of Video In Business Marketing

Marketing Ideas to Patients

4 Beneficial Videos To Promote a Professional Service

Professional Service Video

What video format is the most suitable for a professional service? This type of question gets asked with production services for what a company is looking to accomplish with using video as a means to support their business.

So what types of videos should you look to create as a production company in order to accomplish the goals set out by businesses in need of content?

Every business is unique in what it offers to its customers and how they interact with the consumers they hope to attract to their products. Depending on the service or product they provide, the styles of videos created can vary greatly from one another. Choosing the right format to create with the clients you intend to work with can impact the video product you eventually end up with producing.

Let’s look at the different types of video formats you can create for professional services!

Product Videos

This video format is based around a company that needs to visually show off a product and the function it provides to its user. These videos typically show the product in use or staged around a backdrop to fully depict its form that the consumer will see used in action.

Videos like this are able to effectively show how a company can properly showcase an object and convey its intended purpose to an audience. Also these videos are a great way to increase exposure to other clients as work made in this type of content is easily transferable to other projects.

Professional Service Tutorial Video

Many uses for video formats revolve around being able to show a process or action completed for its audience. A tutorial video is exactly what it means by showing a product or process throughout its steps to get to the finished result.

These videos can be both informational to employees and existing customers as this can help businesses alleviate an essential process they provide with direct input of the desired experience they wish to create. Either if the video is centered around a physical product or an online based task, the value of showing how something works is beneficial for both the company and the consumer.

YouTube / Online Advertisement For A Professional Service

An online advertisement is the most direct way to promote a business product to its intended audience. These videos are meant to have a call to action for its viewer to see a service offered to choose a certain company over the competition.

This type of advertisement can showcase the effectiveness of the product’s company and the production company’s strengths in grabbing the audience’s attention when choosing from alternative options. From a business standpoint companies always have a need to expand interest in what they offer to customers and advertisements are the most direct way to communicate the value they provide.

Live Stream Videos

A long-form way to highlight what a company offers is to create a video that shows a live event or seminar type presentation to an audience. Whether it is a recording of the event or the actual live production of the stream, the facilitation of how this is handled is usually up to a production company through the services they offer.

This means that whether you edit the final product or handle the logistics of the event, businesses will look to companies that are able to ensure their event goes smoothly and professionally captured. Also these types of videos can be an efficient way for companies to increase the amount of work they have with clients as these streams are not usually as demanding from an editing standpoint as most of the work has been already captured.

 

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What Is An Instructional Video?

Instructional Video image, video production

What is an instructional video?

An instructional video is any video that shows the viewer how to do something or gain knowledge. It can be anything from showing a process in the physical world or using a software application to teach soft skills such as leadership, customer service, values, etc.

Instructional videos are the most engaging and cost effective way to implement systems within your organization!

Every business or organization has systems in place that allow their workforce to move the organization forward, and it doesn’t really matter which industry you serve. We all can agree that effective implementation of these systems are what make business or organizations successful. There are several ways systems and tasks can be taught within an organization. The most common way this happens is by learning from one member to another, by text or by Plums Production’s favorite: An instructional video.

Let’s dive into why instructional videos outperform verbal and text as a way of teaching systems within your organization:

Video versus Verbal

Each time a new member joins the team and you have one of your old members, most likely a higher paid employee, teach the new member the systems within your organization it requires the higher end pay employee to take time out of his/her productive day to go over all the systems and information with this new member, and what happens if the new member doesn’t get the message the first time. They have to go over everything one more time…which means more time and money spent not working in your business. Here is the worst case scenario: What happens if this experienced employee leaves? Do you have another team member that knows as much about your systems as they did? If not, will you be able to recover as quickly now without that experienced team member? To overcome this, Instructional videos can be played as many times as you like, they can show visually your work spaces, usage of tools, and most importantly they will live forever.

Video versus Text

There is really no competition when comparing text and video. In this digital landscape, video is shown to generate 1,200%  more shares than images and text combined, and in terms of engagement, the chances of capturing your viewer’s attention is much higher when video is used, as opposed to plain text. This is because video can be more entertaining and engaging, plus it can visually represent the message you are trying to convey.

For example: If you own a restaurant and want to explain to a new server the systems inside your restaurant, an instructional video can show visually how the buttons on the POS system look, can show where everything is, what are the values of your organization and how things should operate. Video just uses the combination of visual aesthetics and audio to represent more clearly the whole picture.

Here are a few tips from your Plum Productions team on how to create a compelling instructional video:

  • Define the goal of your instructional video: Who is it for and what benefits will it bring for your organization or to the individuals watching it?
  • Write everything down: When creating an instructional video, time is critical and it’s important to narrow down the information to exactly what the user needs. Recent studies have shown that the majority of viewers want informational and instructional videos to be less than 20 minutes, with a preference toward the 3-6 minute ranges. (Source). This means that you should make your video as long as it should be to get the job done properly, but as short as possible.
  • Stabilize: Keep your camera on a tripod for stability,
  • Audio: Use an audio recorder to capture audio cleanly.
  • Focus: Check your focus. We don’t want blurry shots!
  • B-Roll: Support what you are saying with animations or B roll. B-roll is simply secondary shots that support what is being said. These can help simplify complicated concepts and show visually what is being said, because there is no better way to explain what you are saying than to show it!

Are you ready to create a compelling instructional video? Here at Plum Productions we do instructional videos often and we are ready to help you! Let us know if you have any questions or want to find out more information.

Possible Instructional Video


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How Is Video Changing In 2021?

Whether you’re a large, multi-national company or a small business, video is increasingly more important in marketing the business. How to use video is becoming an increasingly important area to explore and in 2020, we saw a huge increase in the use of video and that appears to be continuing in 2021.

Trends show that video is increasingly more important to share a corporate message than ever before. The question remains how has 2020 changed the way video is used? How will video be used in the coming years? In this post, we share some of the interesting trends we’re seeing in the corporate video production and corporate livestream video world and address the question:

How to use video and video marketing for your business in 2021?

The primary way video has been used in the years leading up to 2020 was to create a branded message with the purpose of converting a viewer into a fan and eventually into a customer. The road to conversion has shifted slightly. How it is being used and the methods that video has been incorporated shifted greatly during 2020. Many organizations shifted to creating videos that showed the viewer a behind the scenes, more intimate look at their operation. The goal was to show who was behind the scenes and how their people make up the business. The feel was directed to a “Our people are our business” mentality.

How To Use Video and What is Video Marketing and How Does It Work?

Video marketing is simply the process of creating a corporate video for the purpose of highlighting what a business does, how they help their customers, or telling their story in a compelling way. The ultimate goal of any video marketing strategy is to convert viewers to customers or clients. This conversion should be measured and converted to a Return On Investment (ROI).

If the video is compelling, more viewers convert; if a video is less compelling, less will convert. This means it is extremely important to enter the video production process with a purpose and goal. The purpose might be to share the story or show the human side of a corporation (think Publix Commercials) and the ROI might be 1 customer created for every 1,000 views (where we might assume part of the ROI is to retain or reinforce a message to existing customers).

Video Marketing usually works in the form of a commercial placed in front of the viewer (via television, online media consumption, or mobile media consumption). For example, a short video ad might be placed in front of another video that the viewer wishes to watch but must first watch the advertisement to view the video they want to see. This can be effective for forced marketing.

Another form of Video Marketing is the creation of a consistent stream of informational videos sent out to YouTube. For example, our Creative Director, Jenn Jager, created a YouTube channel several years ago to demonstrate her knowledge about video production. Since its creation, several clients have found Plum Productions because of her videos about various video production related topics. This is a form of Video Marketing that is more passive and less forced.

People search a question about a topic, find her video on Google or YouTube, watch her video, and then later reach out because they have questions and want to know if she can help. This is a much better method of gaining clients over time than forced advertisements; although, there is certainly a place for paid advertisements. For example, in her videos, she may have a paid advertiser run their ad prior to her video or she may promote a product for a company based on a paid agreement (usually noted in the video).

How Effective is Video Marketing For Business?

Let’s start with the assumption that one is placing the video in the right place at the right time to be in front of the right audience. That is the critical first step and why it is particularly important to have a purpose and goal prior to creating any video.

Now think about when you shop online for a product or service. Do you read any reviews? Most likely you do. Do you do any other research like Google the product name? You probably do. Do you watch videos related to the product or service? Most likely you do. That seems to align with the research.

According to Smart Insights, more and more marketers (those who place ads) are finding that video are a critical component of their marketing strategy. They find that the ROI on video has been steadily increasing over the years and it continues to do so this year.

One shift that Smart Insights and the marketers they’ve surveyed found that there has been a shift in where videos are placed and get a return on their investment. They are not only seeing a greater watch time (increasing by approximately 19%), but also seeing a shift from television advertising to online video marketing. The spend has grown faster in the online video segment than the television segment, which is significant and worthwhile to know.

What Types of Video Should Be Used When Marketing?

At Plum Productions, we’ve seen a shift in the past year to more online events and a growth in creating video for websites to improve search engine optimization. Here are the types of videos being used to market business right now:

  • About Us Videos
  • Testimonial Videos
  • Video Reviews
  • Corporate Messaging Videos (internal and external)
  • Demonstration/Product Videos
  • Real Estate / Construction Videos
  • Sales Tool Videos
  • Live / Livestream Videos
  • Virtual Event Videos

Here is a little more information about each one:

About Us Video

In this type of video, the company is simply trying to share with the viewer who they are, what they do and why a viewer should do business with them. Think about the traditional, “We’re ABC Company and we do X” style. This is something Plum Productions does a lot of and can help you create a script or branded message to better capture potential customers.

 

Testimonial Videos

If your company has a client base that can be asked to give a positive statement on camera, this is a great tool to help any company convert a viewer to a sale. Most people want to know they’re not the only ones who are buying from you…they want to know that others have tried you and you are legit. This should be used on any sales page that asks for the sale (asks for a payment). It will help conversion over time and help close the deal.

Video Reviews

This type of video is typically used with products. Most times this is a video that is created by someone who purchased a product and wishes to unbox and review the product for their viewers. This can be a source of income for product companies if they request a YouTube Influencer to review their product on their channel. Be prepared to offer an affiliate link or payment for their efforts and time. If their channel is the right channel for your audience, it should be worth the investment.

Corporate Messaging Videos (Internal & External)

Recently we did a video for a national company to review how they did in the first quarter of 2021. This video was shared internally with their team around the county to give everyone a sense of how they did and give the team a goal/direction to strive toward. This is a great way to communicate outward to the team to motivate them to continue to improve. This type of video can also be used to communicate outwardly to vendors and even customers. This video might include information to help viewers understand how well the company is doing and how they are grateful for their customers. By doing this, it reinforces brand loyalty with both vendors and/or customers.

How To Use Video: Demonstration / Product Videos

This type of video is for companies that sell products and want to show possible uses or the versatility of the product. For example, in this video from Epoca.

 

Or this video from the Tator Gator, both show how the product can or is used. This type of video helps the viewer understand what the product does but also puts the viewer into the situation to better clarify to the viewer if they should buy or not. If it’s not for them, they should be able to see that in the video to prevent product returns.

 

How To Use Video: Real Estate / Construction Videos

This area has grown dramatically in the past few years. Realtors are starting to create short videos to show a home they have listed to improve the possibility of a sale. The other area video is being used is in the construction market. Here, Origin Construction shows what type of work they do, how they work, and who is their client.

How To Use Vide: Sales Tool Videos

Videos that are used as sales tools are videos that walk the viewer through steps to get to a purchase. It might be a short social media that leads the viewer to a slightly longer video on a landing page followed by an even longer video that makes the purchase easier for the potential customer. These videos can also be frequently asked questions (FAQs) before calling in to speak to someone in the business before making a purchase. The other way a sales tool video is used is during a sales meeting, the salesperson uses a video to explain or show their services. It becomes a tool in the process of making a sale. If the focus is to lead the viewer down the path to a purchase, it most likely is a sales tool video.

How To Use Video: Live / Livestream Videos

One of the more complicated but highly effective videos is the livestream video. This has been on trend in the last half of 2020 and into 2021. This type of video allows large groups of people to gather without the risk of spreading disease…but more importantly, it widens the geographic area an organization can communicate. We had one nonprofit talk about how they did their livestream and learned that people were watching in all four time zones of the U.S., and they were able to increase their donations because of it. Larger audience for them meant more dollars coming in.

How To Use Video: Virtual Event Videos

Like Livestreams, this type of video is one where we produce a full event (emcee, participants, etc.) provide the video to the client and they stream it as if it is a live event. This can be helpful if you don’t want to leave anything to chance and just want the event to happen. During the “event” everything runs smoothly, and all viewers feel like they’re watching a live event…even though it is pre-recorded and highly produced. Imagine a television show captured as an event.

Why Is Video Marketing Important?

Video and how you use it to market the business does several things. First, it creates an awareness for viewers. They begin to recognize the brand, the style, etc. and begin to feel more comfortable with the company. If a viewer feels more comfortable, they’re more likely to buy because they form a sense of trust. If a viewer can go online and learn how your product works or troubleshoot by watching a video, they’ll appreciate that more than waiting on the phone for answers.

Video and Connectedness

When done correctly, viewers will feel emotionally connected to the organization if they see people. Sometimes it’s tempting to simply create an animation/cartoon video to explain what your business does, but we find this to be less effective. When you research a company to trust with your money, do you want to see who they are or have characters explain your business? Most people tend to prefer people because they want to know who they’re dealing with. Obviously, the lower the financial risk, the less important that is, but it becomes increasingly important when the financial investment rises.

With all that said, it’s important to know who your audience is, what they are looking for and where they do their research. By knowing this, you will have a much higher probability of capturing them where they are while they are going about their daily business.

If you need any help creating a video that captures attention and converts to sales, please feel free to reach out to us and we’d be happy to answer any questions.

 

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Video Trends of 2021

Video Trends - 2021 Loading Bar image

How To Use Video in Business in 2021

Video Trends of 2021

Video trends seem to be changing rapidly. Remember when videos were only supposed to be 6 seconds long…we were told to keep them very short? Now they say video should be longer, mabye30 to 60 seconds. Or, they can be 3 minutes long. Why does it keep changing?

The answer isn’t as simple as you’d think and that question might not be the right question…in fact, length is almost irrelevant at this point. The goal of this post is to share how to use video to positively impact your business…whether it be sales, leads, branding, or any other metric. We’ll also hit on some trends we see happening now and into 2021.

Let’s start with why your target audience would even want to watch your video. Why should they? You’re just selling to them anyway, right? First, your potential customers are looking for information well before they reach out to you. Before they call you or submit a request via your contact form, they’ve done their research. They look for ways to understand who you are and what you do. They usually do this by viewing your video content.

If you are going to create video, you must consider your potential customers’ needs rather than tell them what you want to say. When you see that law firm video that says, “We’re the best lawyers,” or “We’ve been voted best lawyer in…” does that make you want to call them? No. What makes their clients call them is knowing they can trust them. Knowing that the law firm can do/handle what they say they can. The average person won’t make a call to any business if they feel like they can’t trust them.

Why Do People Watch Videos (of any business)?

There are several factors that go into someone watching a video. Most won’t seek out to watch a video from a brand just because they feel like it. They do it because they have to. Anytime a potential client is doing research the goal is to understand who they might be dealing with when they make the call or submit their information. It reminds me of a time I had to research hurricane shutters for our house.

After several searches, I found a company that wasn’t far away that sounded good. They had several nice reviews, plenty of information online, and it looked like they were the perfect fit. Then, I watched a video. The video was so sales laden and almost pressure filled, it turned me off. I decided to call someone else.

Here are the reasons potential customers and clients do their research. This should make you strive to communicate differently when you create video.

  1. Can You Do It? They want to know, “Can you do what you claim you can do?” Typically, when a business wants to communicate this message, they will create explainer videos that explain what product or service they offer. Having a landing page that speaks to a specific product or service is nice, but if you’re not conveying confidence in your abilities or conveying your personality properly, they’ll never make the call.
  2. Education. They want to know who you are, what is your personality, will we work well together, and do I like you. Sometimes a nice personal video can help with this or an educational video that shows your knowledge, but in a soft manner will do portray the right message. The important part is knowing what your audience is looking for, why they need it, and make them feel comfortable knowing you’re the right person for the job.
  3. Trust. This is probably the top priority, but the last thing they’ll ever tell you. If you get work from your website and videos without working too hard at it, you are probably conveying a good amount of trust. You can have 100 minutes of video on your site, but if you’re not making the viewer feel comfortable, they won’t trust you…and ultimately, they’ll never call. Search engines bring them there and your message must move them to make the call. Video ads can do some of the work getting potential customers to your site, but without the right types of content present, trust can’t be built.
  4. Following the brand. Sometimes people just want to follow a brand and watch their videos. For example, we had someone say they follow and watch all the Dollar Shave Club videos because they think they’re funny. They are but most people aren’t like that. Most people will follow a brand on social media for this reason. They like them, they want to know them, they want to be associate with them somehow. Most small businesses won’t have this type of following no matter how much content marketing they do.
  5. Accidental. And, sometimes people will stumble on a video and watch it because it looks interesting. Most times they’re not the potential customer and not much happens after viewing the video.

As a business, this information should be top of mind when creating a marketing plan or doing any digital marketing. There is already too much content out there that is useless and doesn’t do what it should. Why add to it?

Why Video Helps Business

When it comes to video for business, there are typically four main reasons to create video:

  1. Leads/Sales. A business with no sales is no business at all. The amount of sales is also critical to its success. Businesses use video to share their message and describe who they are. Most businesses use explainer videos, product demo videos, video blogs, tutorials, testimonial or customer reviews, and many others. They key here is being able to convert those leads into sales. It’s a sales/marketing balance that takes work. This includes building an SEO strategy and incorporating it into each video’s message.
  2. Branding. When a business wants to solidify who they are in the marketplace, a branding video is usually where they focus. These are best left for businesses with a substantial customer base and who wish to portray a message consistent with their core competencies.
  3. Relationship Building. In an effort to build their social media following, many businesses will craft shortened messages to be placed on various platforms. Followers can then better understand who the brand is and feel confident in choosing them as a business.
  4. Building Trust. Lastly, businesses will create video to build trust. We find most businesses do this as an afterthought; however, this should be the primary focus of any video being created. Good video marketers know this and push this to the top of any priority when creating content.

Video Trends of 2021

Based on why people watch video, why businesses create video, what direction is video heading? What should you be doing now as we come out of COVID?

  1. Live Video (or Live-To-Tape) Video. Recently we’ve seen a significant increase in live video. Whether we record it and they push it as live or it is live, there is significant growth in this category. Here’s what to know: If you do live video, have a purpose. Don’t just create live video to create content. Have a purpose. You must create this content like any other video content…with an objective and a reason; otherwise, there will be very few viewers (or viewers during your next live broadcast). Note: People tend to watch live content a little longer than preproduced videos, but the messaging must be on point.
  2. Training Videos. Believe it or not, it might be time to think about training videos. Training videos should be used right now to train your future team. As we come out of COVID and you begin adding staff, how important is consistent messaging for your new employees? Growth will likely happen quickly and adding staff even faster. Those who have trained staff will outperform those who do; therefore, create a few training videos to garner consistent messaging for each new employee and focus more of your energy on your customers.
  3. Recruiting Videos. Take one step back from above and recruiting videos should be at the top of your list as well. Create short videos that message key elements to potential employees so you recruit faster (and better quality). Each video can be short and on point so the potential recruit know what you need in qualifications prior to them contacting you.
  4. More Refined/Produced Videos. We’re all tired of Zoom, the look and feel of Zoom, and we want high-quality video. If you want to stand out early, get highly-produced marketing videos that speak to trust mentioned earlier. Get them produced now. Have them ready and push them out when you’re staffed and ready to go.
  5. Length. We feel that length is no longer important. If you’re selling, short is good. Get the point across and let the viewer move on to deciding if they want to buy. If you’re educating, longer is better. This not only includes educating about who you are and what you do but also sharing a customer experience. Longer is better here. The message should clear early so those that decide quickly can make their decision AND those who take a little more time and need more information can do so too.

Here’s a live video we did recently.

Let us know if you see any other trends in video that we haven’t mentioned. Do you think we’re on target or are we missing something. Leave us a comment below if you have another thought.

If you need help creating your next video for 2021, give us a call. We’re happy to answer any questions you might have.

 

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Image by iXimus from Pixabay

Business and Video Marketing for 2020

Covid graphic

Wow! That escalated quickly! If you’re run or own a business, the entire landscape changed drastically sometime around the beginning of March. By now you’ve been locked down for some time and are trying to figure out who might still be potential customers and who won’t be around much longer. A little scary, yes. Impossible? No. We can do this.

First, let’s start with the obvious trends. Business is down. People are not out and about. Most people are home and working. Some are more productive than others, but they are working. This is the time that most people have started to go through a set of emotions and thoughts that will either bring them out quickly or suppress them into depression. Many people are angry and in denial about the direction things are headed. “What do you mean we need to lock ourselves down in our homes for a month? How am I supposed to make a living?” We’ve all thought it.

With all these changes, who really knows what is going to happen. One thing is for sure, at some point, businesses will be open and people will be happy to get out of their homes. This might be an excellent time to create a strategy. What opportunities lie ahead as we approach the end of this quarantine? What should I be doing now that will bring me out and open for business faster than my competitors?

Before you get too far ahead, we want to share something else with you. Here’s what we’re noticing.

Right now, we have observed something incredible. The number of people online every day is incredibly high. There has been a HUGE spike in online video viewing. We’ve seen it with Jenn Jager’s YouTube page. We’ve heard on the news that Netflix and YouTube have decreased streaming video quality to keep the bandwidth open.

Here’s the secret opportunity that’s happening right now

Everyone is at home. They’re watching more videos on YouTube than ever before. What typically plays before a video? Advertisements. That’s where the magic is happening right now. Now is the time to seize the opportunity. It’s time to create a small business video that can talk about your who you are. This is particularly true if it relates to a product or service that serves the community well.

Not only are the number of viewers up, the number of companies paying for advertising is way down. Simple supply and demand says prices are falling for ad placement. Are you taking advantage of that? Here’s one trend you should not miss!

If you don’t have a landing page, now might be the time to create one. It takes a little bit of work, but if you do it right, you can place an explainer video that brings a potential customer to a sale. Almost any landing page product works. Make it easy to buy and easy to understand what the offer is.

We still need to stay connected…just do it separately.

How do you build trust but not sit across a table to sell? Think digital marketing and video. With YouTube Ads (and even television ads) you have the opportunity to speak directly to your target audience to possibly garner trust. Depending on the type of content you’re creating, your video content should promote connection and relationships. If you’re going to create online video, you’ll also want to think about how to keep it branded.

Brand videos speak to the overall brand of the business, the people who work there, and the mission of the business. Do you need to have a big video production company come in to your videos? Maybe. But for now, doing it yourself is not all bad. Need some tips on how to do it yourself? Check out Jenn’s YouTube Channel (Video Marketing Your Business) where she educates viewers about apps, lighting, and equipment that she recommends if you’ll be doing it yourself.

When it’s time to really increase sales, you might consider hiring a crew to create a more brand sensitive video that sells you and your business. You might consider starting that process now so you can be one of the first on the crew’s schedule once they can come out of their homes.

How Do I Create a Video While Under Quarantine?

If you want to create videos while under quarantine, you’ll need to think about how to do it without other people being involved. There are a couple of ways…

Footage. First, there is the use of footage you had shot professionally before the lock down. You can use those clips of B-Roll (secondary shots) by adding professional narration, some licensed music, and 2D graphics. This can be all you need to keep your brand out in front of your target audience.

Graphics. Another option is the use of only 2D graphics as the entire video. We’ve all seen the CDC’s graphics video that shares who is at risk and what we should be doing now to protect ourselves. This video contains just graphics and music. It’s effective because the viewer can follow along while getting the point of the video. In that video, its more of a public safety message, but the same can be done with any business. They’re rather straight forward to create and reasonably effective. Here’s that video:

Whiteboard. Another option is whiteboard video. This isn’t something we do a lot of, but we do have a course that we share how to use some of the features of Doodly. Jenn created it and a lot of people have bought it so they can be better at using the software. Here’s a link to Jenn Jager‘s new page where the lessons are and where you can get a copy of Doodly.

Stock Video. Finally, there’s stock video. We sometimes use stock video to add some depth to a video. This might be a good time to use it since you can’t shoot more video. Consider using some footage you’ve already captured and adding some stock video to make a point you hadn’t in a previous project. Or, simply use stock video to create an entirely new video. We’d simply add narration and some graphics to give a fully finished feel. Here’s one we created using only stock video, professional narration and animation.

All of these are valid options to shooting a video with a crew. It can certainly get you by for the next several months. If you plan correctly, you’ll be positioned to be the first company to call when the restrictions loosen up.

If you have questions, reach out to us. We’re happy to help.