How To Use Video and Video Marketing For Your Business in 2021

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How Is Video Changing In 2021?

Whether you’re a large, multi-national company or a small business, video is increasingly more important in marketing the business. In 2020, we saw a huge increase in the use of video and that appears to be continuing in 2021. Trends show that video is increasingly more important to share a corporate message than ever before. The question remains how has 2020 changed the way video is used? How will video be used in the coming years? In this post, we share some of the interesting trends we’re seeing in the corporate video production and corporate livestream video world and address the question:  How to use video and video marketing for your business in 2021?

The primary way video has been used in the years leading up to 2020 was to create a branded message with the purpose of converting a viewer into a fan and eventually into a customer. The road to conversion has shifted slightly. How it is being used and the methods that video has been incorporated shifted greatly during 2020. Many organizations shifted to creating videos that showed the viewer a behind the scenes, more intimate look at their operation. The goal was to show who was behind the scenes and how their people make up the business. The feel was directed to a “Our people are our business” mentality.

What is Video Marketing and How Does It Work?

Video marketing is simply the process of creating a corporate video for the purpose of highlighting what a business does, how they help their customers, or telling their story in a compelling way. The ultimate goal of any video marketing strategy is to convert viewers to customers or clients. This conversion should be measured and converted to a Return On Investment (ROI). If the video is compelling, more viewers convert; if a video is less compelling, less will convert. This means it is extremely important to enter the video production process with a purpose and goal. The purpose might be to share the story or show the human side of a corporation (think Publix Commercials) and the ROI might be 1 customer created for every 1,000 views (where we might assume part of the ROI is to retain or reinforce a message to existing customers).

Video Marketing usually works in the form of a commercial placed in front of the viewer (via television, online media consumption, or mobile media consumption). For example, a short video ad might be placed in front of another video that the viewer wishes to watch but must first watch the advertisement to view the video they want to see. This can be effective for forced marketing.

Another form of Video Marketing is the creation of a consistent stream of informational videos sent out to YouTube. For example, our Creative Director, Jenn Jager, created a YouTube channel several years ago to demonstrate her knowledge about video production. Since its creation, several clients have found Plum Productions because of her videos about various video production related topics. This is a form of Video Marketing that is more passive and less forced. People search a question about a topic, find her video on Google or YouTube, watch her video, and then later reach out because they have questions and want to know if she can help. This is a much better method of gaining clients over time than forced advertisements; although, there is certainly a place for paid advertisements. For example, in her videos, she may have a paid advertiser run their ad prior to her video or she may promote a product for a company based on a paid agreement (usually noted in the video).

How Effective is Video Marketing For Business?

Let’s start with the assumption that one is placing the video in the right place at the right time to be in front of the right audience. That is the critical first step and why it is particularly important to have a purpose and goal prior to creating any video. Now think about when you shop online for a product or service. Do you read any reviews? Most likely you do. Do you do any other research like Google the product name? You probably do. Do you watch videos related to the product or service? Most likely you do. That seems to align with the research. According to Smart Insights, more and more marketers (those who place ads) are finding that video are a critical component of their marketing strategy. They find that the ROI on video has been steadily increasing over the years and it continues to do so this year.

One shift that Smart Insights and the marketers they’ve surveyed found that there has been a shift in where videos are placed and get a return on their investment. They are not only seeing a greater watch time (increasing by approximately 19%), but also seeing a shift from television advertising to online video marketing. The spend has grown faster in the online video segment than the television segment, which is significant and worthwhile to know.

What Types of Video Should Be Used When Marketing?

At Plum Productions, we’ve seen a shift in the past year to more online events and a growth in creating video for websites to improve search engine optimization. Here are the types of videos being used to market business right now:

  • About Us Videos
  • Testimonial Videos
  • Video Reviews
  • Corporate Messaging Videos (internal and external)
  • Demonstration/Product Videos
  • Real Estate / Construction Videos
  • Sales Tool Videos
  • Live / Livestream Videos
  • Virtual Event Videos

Here is a little more information about each one:

About Us Video

In this type of video, the company is simply trying to share with the viewer who they are, what they do and why a viewer should do business with them. Think about the traditional, “We’re ABC Company and we do X” style. This is something Plum Productions does a lot of and can help you create a script or branded message to better capture potential customers.

 

Testimonial Videos

If your company has a client base that can be asked to give a positive statement on camera, this is a great tool to help any company convert a viewer to a sale. Most people want to know they’re not the only ones who are buying from you…they want to know that others have tried you and you are legit. This should be used on any sales page that asks for the sale (asks for a payment). It will help conversion over time and help close the deal.

Video Reviews

This type of video is typically used with products. Most times this is a video that is created by someone who purchased a product and wishes to unbox and review the product for their viewers. This can be a source of income for product companies if they request a YouTube Influencer to review their product on their channel. Be prepared to offer an affiliate link or payment for their efforts and time. If their channel is the right channel for your audience, it should be worth the investment.

Corporate Messaging Videos (Internal & External)

Recently we did a video for a national company to review how they did in the first quarter of 2021. This video was shared internally with their team around the county to give everyone a sense of how they did and give the team a goal/direction to strive toward. This is a great way to communicate outward to the team to motivate them to continue to improve. This type of video can also be used to communicate outwardly to vendors and even customers. This video might include information to help viewers understand how well the company is doing and how they are grateful for their customers. By doing this, it reinforces brand loyalty with both vendors and/or customers.

Demonstration / Product Videos

This type of video is for companies that sell products and want to show possible uses or the versatility of the product. For example, in this video from Epoca.

 

Or this video from the Tator Gator, both show how the product can or is used. This type of video helps the viewer understand what the product does but also puts the viewer into the situation to better clarify to the viewer if they should buy or not. If it’s not for them, they should be able to see that in the video to prevent product returns.

 

Real Estate / Construction Videos

This area has grown dramatically in the past few years. Realtors are starting to create short videos to show a home they have listed to improve the possibility of a sale. The other area video is being used is in the construction market. Here, Origin Construction shows what type of work they do, how they work, and who is their client.

Sales Tool Videos

Videos that are used as sales tools are videos that walk the viewer through steps to get to a purchase. It might be a short social media that leads the viewer to a slightly longer video on a landing page followed by an even longer video that makes the purchase easier for the potential customer. These videos can also be frequently asked questions (FAQs) before calling in to speak to someone in the business before making a purchase. The other way a sales tool video is used is during a sales meeting, the salesperson uses a video to explain or show their services. It becomes a tool in the process of making a sale. If the focus is to lead the viewer down the path to a purchase, it most likely is a sales tool video.

Live / Livestream Videos

One of the more complicated but highly effective videos is the livestream video. This has been on trend in the last half of 2020 and into 2021. This type of video allows large groups of people to gather without the risk of spreading disease…but more importantly, it widens the geographic area an organization can communicate. We had one nonprofit talk about how they did their livestream and learned that people were watching in all four time zones of the U.S., and they were able to increase their donations because of it. Larger audience for them meant more dollars coming in.

Virtual Event Videos

Like Livestreams, this type of video is one where we produce a full event (emcee, participants, etc.) provide the video to the client and they stream it as if it is a live event. This can be helpful if you don’t want to leave anything to chance and just want the event to happen. During the “event” everything runs smoothly, and all viewers feel like they’re watching a live event…even though it is pre-recorded and highly produced. Imagine a television show captured as an event.

Why Is Video Marketing Important?

Video and how you use it to market the business does several things. First, it creates an awareness for viewers. They begin to recognize the brand, the style, etc. and begin to feel more comfortable with the company. If a viewer feels more comfortable, they’re more likely to buy because they form a sense of trust. If a viewer can go online and learn how your product works or troubleshoot by watching a video, they’ll appreciate that more than waiting on the phone for answers.

Video and Connectedness

When done correctly, viewers will feel emotionally connected to the organization if they see people. Sometimes it’s tempting to simply create an animation/cartoon video to explain what your business does, but we find this to be less effective. When you research a company to trust with your money, do you want to see who they are or have characters explain your business? Most people tend to prefer people because they want to know who they’re dealing with. Obviously, the lower the financial risk, the less important that is, but it becomes increasingly important when the financial investment rises.

With all that said, it’s important to know who your audience is, what they are looking for and where they do their research. By knowing this, you will have a much higher probability of capturing them where they are while they are going about their daily business.

If you need any help creating a video that captures attention and converts to sales, please feel free to reach out to us and we’d be happy to answer any questions.

Video Trends of 2021

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How To Use Video in Business in 2021

Video Trends of 2021

Remember when videos were only supposed to be 6 seconds long…we were told to keep them very short? Now they say video should be longer, mabye30 to 60 seconds. Or, they can be 3 minutes long. Why does it keep changing?

The answer isn’t as simple as you’d think and that question might not be the right question…in fact, length is almost irrelevant at this point. The goal of this post is to share how to use video to positively impact your business…whether it be sales, leads, branding, or any other metric. We’ll also hit on some trends we see happening now and into 2021.

Let’s start with why your target audience would even want to watch your video. Why should they? You’re just selling to them anyway, right? First, your potential customers are looking for information well before they reach out to you. Before they call you or submit a request via your contact form, they’ve done their research. They look for ways to understand who you are and what you do. They usually do this by viewing your video content.

If you are going to create video, you must consider your potential customers’ needs rather than tell them what you want to say. When you see that law firm video that says, “We’re the best lawyers,” or “We’ve been voted best lawyer in…” does that make you want to call them? No. What makes their clients call them is knowing they can trust them. Knowing that the law firm can do/handle what they say they can. The average person won’t make a call to any business if they feel like they can’t trust them.

Why Do People Watch Videos (of any business)?

There are several factors that go into someone watching a video. Most won’t seek out to watch a video from a brand just because they feel like it. They do it because they have to. Anytime a potential client is doing research the goal is to understand who they might be dealing with when they make the call or submit their information. It reminds me of a time I had to research hurricane shutters for our house. After several searches, I found a company that wasn’t far away that sounded good. They had several nice reviews, plenty of information online, and it looked like they were the perfect fit. Then, I watched a video. The video was so sales laden and almost pressure filled, it turned me off. I decided to call someone else.

Here are the reasons potential customers and clients do their research. This should make you strive to communicate differently when you create video.

  1. Can You Do It? They want to know, “Can you do what you claim you can do?” Typically, when a business wants to communicate this message, they will create explainer videos that explain what product or service they offer. Having a landing page that speaks to a specific product or service is nice, but if you’re not conveying confidence in your abilities or conveying your personality properly, they’ll never make the call.
  2. Education. They want to know who you are, what is your personality, will we work well together, and do I like you. Sometimes a nice personal video can help with this or an educational video that shows your knowledge, but in a soft manner will do portray the right message. The important part is knowing what your audience is looking for, why they need it, and make them feel comfortable knowing you’re the right person for the job.
  3. Trust. This is probably the top priority, but the last thing they’ll ever tell you. If you get work from your website and videos without working too hard at it, you are probably conveying a good amount of trust. You can have 100 minutes of video on your site, but if you’re not making the viewer feel comfortable, they won’t trust you…and ultimately, they’ll never call. Search engines bring them there and your message must move them to make the call. Video ads can do some of the work getting potential customers to your site, but without the right types of content present, trust can’t be built.
  4. Following the brand. Sometimes people just want to follow a brand and watch their videos. For example, we had someone say they follow and watch all the Dollar Shave Club videos because they think they’re funny. They are but most people aren’t like that. Most people will follow a brand on social media for this reason. They like them, they want to know them, they want to be associate with them somehow. Most small businesses won’t have this type of following no matter how much content marketing they do.
  5. Accidental. And, sometimes people will stumble on a video and watch it because it looks interesting. Most times they’re not the potential customer and not much happens after viewing the video.

As a business, this information should be top of mind when creating a marketing plan or doing any digital marketing. There is already too much content out there that is useless and doesn’t do what it should. Why add to it?

Why Video Helps Business

When it comes to video for business, there are typically four main reasons to create video:

  1. Leads/Sales. A business with no sales is no business at all. The amount of sales is also critical to its success. Businesses use video to share their message and describe who they are. Most businesses use explainer videos, product demo videos, video blogs, tutorials, testimonial or customer reviews, and many others. They key here is being able to convert those leads into sales. It’s a sales/marketing balance that takes work. This includes building an SEO strategy and incorporating it into each video’s message.
  2. Branding. When a business wants to solidify who they are in the marketplace, a branding video is usually where they focus. These are best left for businesses with a substantial customer base and who wish to portray a message consistent with their core competencies.
  3. Relationship Building. In an effort to build their social media following, many businesses will craft shortened messages to be placed on various platforms. Followers can then better understand who the brand is and feel confident in choosing them as a business.
  4. Building Trust. Lastly, businesses will create video to build trust. We find most businesses do this as an afterthought; however, this should be the primary focus of any video being created. Good video marketers know this and push this to the top of any priority when creating content.

Video Trends of 2021

Based on why people watch video, why businesses create video, what direction is video heading? What should you be doing now as we come out of COVID?

  1. Live Video (or Live-To-Tape) Video. Recently we’ve seen a significant increase in live video. Whether we record it and they push it as live or it is live, there is significant growth in this category. Here’s what to know: If you do live video, have a purpose. Don’t just create live video to create content. Have a purpose. You must create this content like any other video content…with an objective and a reason; otherwise, there will be very few viewers (or viewers during your next live broadcast). Note: People tend to watch live content a little longer than preproduced videos, but the messaging must be on point.
  2. Training Videos. Believe it or not, it might be time to think about training videos. Training videos should be used right now to train your future team. As we come out of COVID and you begin adding staff, how important is consistent messaging for your new employees? Growth will likely happen quickly and adding staff even faster. Those who have trained staff will outperform those who do; therefore, create a few training videos to garner consistent messaging for each new employee and focus more of your energy on your customers.
  3. Recruiting Videos. Take one step back from above and recruiting videos should be at the top of your list as well. Create short videos that message key elements to potential employees so you recruit faster (and better quality). Each video can be short and on point so the potential recruit know what you need in qualifications prior to them contacting you.
  4. More Refined/Produced Videos. We’re all tired of Zoom, the look and feel of Zoom, and we want high-quality video. If you want to stand out early, get highly-produced marketing videos that speak to trust mentioned earlier. Get them produced now. Have them ready and push them out when you’re staffed and ready to go.
  5. Length. We feel that length is no longer important. If you’re selling, short is good. Get the point across and let the viewer move on to deciding if they want to buy. If you’re educating, longer is better. This not only includes educating about who you are and what you do but also sharing a customer experience. Longer is better here. The message should clear early so those that decide quickly can make their decision AND those who take a little more time and need more information can do so too.

Here’s a live video we did recently.

Let us know if you see any other trends in video that we haven’t mentioned. Do you think we’re on target or are we missing something. Leave us a comment below if you have another thought.

If you need help creating your next video for 2021, give us a call. We’re happy to answer any questions you might have.

 

Image by iXimus from Pixabay

Business and Video Marketing for 2020

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Wow! That escalated quickly! If you’re run or own a business, the entire landscape changed drastically sometime around the beginning of March. By now you’ve been locked down for some time and are trying to figure out who might still be potential customers and who won’t be around much longer. A little scary, yes. Impossible? No. We can do this.

First, let’s start with the obvious trends. Business is down. People are not out and about. Most people are home and working. Some are more productive than others, but they are working. This is the time that most people have started to go through a set of emotions and thoughts that will either bring them out quickly or suppress them into depression. Many people are angry and in denial about the direction things are headed. “What do you mean we need to lock ourselves down in our homes for a month? How am I supposed to make a living?” We’ve all thought it.

With all these changes, who really knows what is going to happen. One thing is for sure, at some point, businesses will be open and people will be happy to get out of their homes. This might be an excellent time to create a strategy. What opportunities lie ahead as we approach the end of this quarantine? What should I be doing now that will bring me out and open for business faster than my competitors?

Before you get too far ahead, we want to share something else with you. Here’s what we’re noticing.

Right now, we have observed something incredible. The number of people online every day is incredibly high. There has been a HUGE spike in online video viewing. We’ve seen it with Jenn Jager’s YouTube page. We’ve heard on the news that Netflix and YouTube have decreased streaming video quality to keep the bandwidth open.

Here’s the secret opportunity that’s happening right now

Everyone is at home. They’re watching more videos on YouTube than ever before. What typically plays before a video? Advertisements. That’s where the magic is happening right now. Now is the time to seize the opportunity. It’s time to create a small business video that can talk about your who you are. This is particularly true if it relates to a product or service that serves the community well.

Not only are the number of viewers up, the number of companies paying for advertising is way down. Simple supply and demand says prices are falling for ad placement. Are you taking advantage of that? Here’s one trend you should not miss!

If you don’t have a landing page, now might be the time to create one. It takes a little bit of work, but if you do it right, you can place an explainer video that brings a potential customer to a sale. Almost any landing page product works. Make it easy to buy and easy to understand what the offer is.

We still need to stay connected…just do it separately.

How do you build trust but not sit across a table to sell? Think digital marketing and video. With YouTube Ads (and even television ads) you have the opportunity to speak directly to your target audience to possibly garner trust. Depending on the type of content you’re creating, your video content should promote connection and relationships. If you’re going to create online video, you’ll also want to think about how to keep it branded.

Brand videos speak to the overall brand of the business, the people who work there, and the mission of the business. Do you need to have a big video production company come in to your videos? Maybe. But for now, doing it yourself is not all bad. Need some tips on how to do it yourself? Check out Jenn’s YouTube Channel (Video Marketing Your Business) where she educates viewers about apps, lighting, and equipment that she recommends if you’ll be doing it yourself.

When it’s time to really increase sales, you might consider hiring a crew to create a more brand sensitive video that sells you and your business. You might consider starting that process now so you can be one of the first on the crew’s schedule once they can come out of their homes.

How Do I Create a Video While Under Quarantine?

If you want to create videos while under quarantine, you’ll need to think about how to do it without other people being involved. There are a couple of ways…

Footage. First, there is the use of footage you had shot professionally before the lock down. You can use those clips of B-Roll (secondary shots) by adding professional narration, some licensed music, and 2D graphics. This can be all you need to keep your brand out in front of your target audience.

Graphics. Another option is the use of only 2D graphics as the entire video. We’ve all seen the CDC’s graphics video that shares who is at risk and what we should be doing now to protect ourselves. This video contains just graphics and music. It’s effective because the viewer can follow along while getting the point of the video. In that video, its more of a public safety message, but the same can be done with any business. They’re rather straight forward to create and reasonably effective. Here’s that video:

Whiteboard. Another option is whiteboard video. This isn’t something we do a lot of, but we do have a course that we share how to use some of the features of Doodly. Jenn created it and a lot of people have bought it so they can be better at using the software. Here’s a link to Jenn Jager‘s new page where the lessons are and where you can get a copy of Doodly.

Stock Video. Finally, there’s stock video. We sometimes use stock video to add some depth to a video. This might be a good time to use it since you can’t shoot more video. Consider using some footage you’ve already captured and adding some stock video to make a point you hadn’t in a previous project. Or, simply use stock video to create an entirely new video. We’d simply add narration and some graphics to give a fully finished feel. Here’s one we created using only stock video, professional narration and animation.

All of these are valid options to shooting a video with a crew. It can certainly get you by for the next several months. If you plan correctly, you’ll be positioned to be the first company to call when the restrictions loosen up.

If you have questions, reach out to us. We’re happy to help.

Top 3 Ways Video Can Help Business During Coronavirus Outbreak

Hand signaling for help

With the Coronavirus pandemic affecting us in the United States, there are a few things you can start to do to prevent a complete shutdown of your business if you have online options for sales. Obviously, you can count on having to stay home to work, but that doesn’t mean people aren’t shopping and watching YouTube videos or television while they’re working. That means, they’ll see more commercials than they normally do.

That’s not all. More than likely, after working a while from home, they’ll be media fatigued. They’ll be tired of all the negative information and need a break. That’s when they’ll be turning to social media or YouTube to watch something they can control and less taxing or stressful on their emotions.

Instead of being stuck at home watching President Trump talk about the Coronavirus outbreak, they’ll be watching something more fun. The World Health Organization is hosting live broadcasts of their statements about public health and the current state of health care around the world. It’s a little overwhelming sometimes, think San Francisco or New York’s situation. The health system may be in trouble in the near future.

The stock markets are taking daily up and down turns as Coronavirus continues to spread. So what can you do to help your business during this odd time? Here are three tips we’d like to suggest you and your team create while taking social distancing seriously.

Top Three Ways Businesses Can Use Video During the Coronavirus Outbreak

Create Videos. If you’re a client of ours, we probably have a lot of footage that can be created into short 15 and 30 second ads that can be placed online, on broadcast television and other places to keep your brand top of mind. A lot of people are using video conferencing while remote working, but the bottom line is, they’re still at home. They are still working. They’re also watching TV or YouTube.

One thing we’ve heard is that people are afraid of having a video crew come over to shoot a video. We don’t blame you. And we don’t want to come to your space either! 🙂 People have asked us, “How can you create videos if you can’t shoot?” It’s not as difficult as you think.

Think Graphics and Animation. Graphics and animation videos are the safest way to create video right now. The benefits are: you can create what you want from scratch, you can change it easily, and you can have a professional narrate your video and create something from nothing.

The cons are few: it’s not personable and, depending on the level of animation, it can be come pricier. 2D Animations are the simplest (along with text, etc.) and typically are on the lower end of the investment scale. 3D Animation with high detail work will slide up the investment scale. Here’s an example of each type of video.

Example of Stock Video and 3D Animation


Example of 2D Animation

To Sell or Not to Sell. Now is probably not the time to sell to anyone. Unless you have a product that everyone needs or wants (think toilet paper or hand sanitizer because supply chains are running behind), you’ll want to send a message that is helpful, reassuring, and a reminder that you’re still around. If you’re reaching out with a video, please check that your audio sounds good too. The number one thing we hear people missing is the audio.

Reaching out with video might also mean creating short, personalized snippets for current clients or potential clients sharing how you might be able to help them. This needs to come across personable, relatable, and not like sales pitch.

Create a Strategy. Best case scenario this problem only lasts a few months and we start to move forward. Worst case, we might be looking at a year or more. Based on that we would recommend creating a strategy for the future. Create a strategy for the short-term and the long-term. What marketing activities should be done now and what should be done later?

We don’t want you to be one of the many who are choosing to do nothing. That is not a strategy and not a direction you should choose because many companies are working on what they need to do now and in the next several months. By focusing on the video strategy now, you can find and hire a video production company to execute it quickly when things begin to turn for the better.

One thing to keep in mind, when things start to move forward, they’ll happen quickly. Just like there has been a shortage of supplies like toilet paper and sanitizer, there will likely be a shortage of video production crews. You’ll want to line up those contacts now or you may be waiting while they finish up the work they have. We can see this happening based on our experience from other slowdowns in the economy.

Best Video Production Trends That Will Carry Into 2020

YouTube icon on iPad

Video has made a huge impact in the marketing world. In fact, video is oftentimes mentioned as one of the fastest growing categories in marketing. Many say that video is growing at an incredible rate and the number of hours being watch is astounding. We take issue with some of this. We take issue that video is growing so fast. We concede that video is growing rapidly, but we also believe companies like Netflix, YouTube, and Amazon are driving the viewership and hours watched. When it comes to productive business video and video marketing, the number of hours has increased, but we don’t believe it’s as quickly as the overall video world. There are several components that drive video interactivity, and that’s what business owners want. Getting people to watch the video is one thing, getting people to act is another. In this post, we’ll share with you the top 4 Video Trends that any business should be keenly aware of before 2020.

If you asked what some of the video trends would be two years ago, you would have heard stuff like 3D video or 360-degree video or Virtual Reality video. All those types of videos have a place, but they certainly weren’t the trend for the year 2018, 2019, and probably won’t be for 2020. If you want to be on the cutting edge of trends related to video, you can get very experimental, but it’ll be tough to get a high (or mediocre) return on that investment. That starts by understanding what is important when measuring ROI. Is it search results on any one of the search engines? Or is it calls or orders? Whether the business is a product or service business, it doesn’t matter…video content can help. By varying the marketing campaign slightly, one can get slightly different results. The key is to have some online video because there is online activity happening 24 hours a day.

Marketing agencies will push you to build the brand according to the marketing strategy…and this is critical and why stuff like 3D video or 360-degree video is just hype and cool stuff…but not necessarily for you. That type of video typically needs a lot of planning, a larger budget and more time to get the perfect video. The issue at hand is on the consumption side of the equation. How do people view a 3D video if they don’t have a 3D television? Or how does one view a Virtual Reality video if they don’t have the headset? That’s why we don’t think it’s the right tool for most businesses.

The reality is people are using all kinds of methods to access answers to their questions, including voice search and artificial intelligence. Most digital marketing agencies will tell you that you must have all the bases covered by having digital pieces that support stuff like voice search and the like. For a small business, a medium sized business or a large business, it’s tough to know how to exactly create brand awareness or to have a budget for stuff you don’t know will be worth the investment until much later. More so, even the largest of companies that invest in these types of videos are finding that it’s tough to measure whether it’s worth the work and the investment. Typically, they’ll use one of those videos to get some chatter or shares online. Does that convert to new sales? Probably not.

What are the best video trends to follow for success?

With the above in mind, what are the marketing trends and the video trends that will provide the best results to the most amount of businesses? Here’s our list:

Explainer Videos. This may seem to be elementary and unexpected when talking about trends, the explainer video does several things for the business. It provides transparency for the viewer that helps them feel a level of comfort to take action. Businesses that provide a level of frankness in their messaging can provide a disarming feeling and a sense of integrity. For example, in this video below, the viewer gets a sense that the company can deliver what it promises with it’s Primula cold brew coffee carafe. Want one after you’ve watched this video? Click the link!

 

Bite-Sized Videos. Our potential clients typically ask us how long their video should be and then blurt out that they think it should be short. While that may be the case, it’s not always the case. Sometimes longer videos are better. For example, a long video might be helpful when its answering a question, explaining something complex, or providing better insights into who or what something is. Think of these types of videos as a silent level of customer service. But, shorter video can be highly effective when used appropriately. We find shorter videos are more productive when used in marketing materials and social media. No one wants to watch a long video that sells to the viewer; therefore, keep a sales message video a little shorter than you think. Below, this video is shorter (relatively speaking) but allows the viewer enough time to understand how and what the product is and does.

 

Product Videos. Product videos will most likely never go out of style. These videos help the viewer understand what the product does and how it solves a problem without having to purchase it. Once the viewer understands, they can make a will informed decision to purchase it. We’ve heard from many sources (such as from Impact Learning Center & HubSpot’s Importance of Product Videos for E-Commerce, and there’s more) that video increases product conversion to sales by an incredible amount. This happens because of the educational and informational way that product videos will present the product.

Story Videos/TV Style Videos. This type of video is one that feels like a television show and not a sales tool. For business, the three videos above are important, but they also are very promotional in nature. That can be good and can create results, but sometimes at the cost of irritating the viewer because they must sit through the promotional nature of the video. A trend we’re noticing with our clients is the acceptance of slightly longer videos that tell a story. For example, the video below shows the viewer what is about to happen and the challenges they may face. It provides a little conflict to the story. Then, we do a mid-point check in. This allows the viewer to see the project complexity and the challenges first hand. Ever wonder what your contractor would be doing during your project? This gives a glimpse into the construction world and what a high-quality construction contractor would be doing. Finally, the reveal. Here’s what the contractor did to complete project and how the project turned out. Obviously, the concept showed how the complexity was overcome by the competent team. This company was able to boast and show how they completed a difficult task. Who would you call after viewing this if you were a restaurant?

 

Another example of this type of video is the ChairSpeaker video. This video shows (in a slightly comical and relatable way) how those who have lost their hearing often times feel left out of conversations when they try to watch television with a headset that helps them hear. The ChairSpeaker solves this problem by providing a product that helps the hearing impaired stay engaged in conversation while still being able to watch and listen to television (just like everyone else).

 

SEO Videos. SEO videos are used to help improve search engine optimization while answering questions the viewer wants to know. These videos are typically topical in nature and typically answer a question that someone has typed into Google or Bing. For example, this attorney answers why Uninsured Motorist insurance is important to anyone who owns a car and drives on the roadway. The purpose of the video is to answer the question and to serve as an indicator to Google what their website is all about. We also might recommend doing some additional live videos with a mobile phone and answering questions with viewers on Facebook or YouTube. This serves the same purpose, only on those social media sites. Google and the like love content. Anytime a business website can provide more content it gets rewarded.

While this may sound like a boring list and one that doesn’t include the coolest, latest and greatest technology, it does include video options that will create a return on your investment (if used properly). One of the biggest changes we are seeing in the industry is the use of videos that feel like a television show and not a sales tool. This is nothing new, but we’re seeing it used more and more… and we think that’s a good thing. It requires a little more flexibility and planning, but if done correctly, it can provide the viewer with an experience that is much different than the typical sales piece. We will always go back to the point of how it is used. One of the ways we recommend using that type of video is prior to the call. Let the prospect find the video and understand who you are in a different light; thus connecting with your purpose and style before the call. This goes a long way to create an emotional bond prior to making the phone call.

If you have any questions or would like to discuss some possible video ideas for you and your business, give us a call or drop us a line via our contact us form. We’d love to find a creative way to make your business stand out from your competitors and get more business!

How To Create Videos That Work For Your Business

vector art with website and video

When creating your marketing strategy it is critical to incorporate measurable benchmarks. In the past few years, video has become the “latest craze,” but does it work? Is video effective in making your business more money? Can you really sell more by incorporating a marketing video into a marketing mix? This article will help you identify components and activities that will improve your video effectiveness.

Let’s start with what your video should do. If you’re going to create video content, there should be a purpose behind it. The goal shouldn’t be to just have a video…the goal should be to create a compelling video that will improve conversion rates by incorporating a call to action. This doesn’t always mean a blatant, “Buy this now,” rather, it can be a subtle illustration of next steps. It depends on the marketing campaign and the type of video. Regardless, your video should tell a story. Sometimes a story means a simple equation:

Current Situation + Problem Results = Problem Solved

Or, it could be:

Personal Challenge + Pain Caused = Organization Solved My Problem

These equations are not as literal as that, but essentially we’re sharing a current problem or situation and showing what the results of that problem are along with how a product or organization has solved it with it’s product or service.

When creating marketing videos effectively using that equation, one must understand the target market and the pains they are experiencing. By placing the product or service into the “problem solved” category, the viewer is more likely to understand how it works and why they should purchase or call.

Once the strategy is worked out, the next step is to understand the structure of an effective video. First, you’ll want to structure the most important part of the video toward the beginning of the video. We don’t mean blurt out the most important sentences regardless of their message; we mean structure the content to incorporate the most important components as early as possible. The reason for this is watch time. By measuring both whether someone watched the video and for how long they watched, marketers can use various tools to improve conversion. Knowing that viewers typically leave the video at the 36 second mark is important because any message after that point is usually not heard (and the 36-second number is just an example…usually every video has a different drop off point).

If the video is incorporated as a blog post (as in the video below), the goal is to learn how a search engine ranks the video or blog post. If the blog post and video answer a commonly asked question and can be incorporated as a landing page that is found via search, the length of the video can be longer. These videos tend to have longer watch times because the viewer arrived there searching for more information. This tactic is smart video marketing for any small business.

 

Make the video compelling and fun to watch. Who would ever want to sit through a boring video? If the goal is to get the viewer to take action, then boring it cannot be. Crafting the right video idea takes creativity… and that’s where the magic happens! When you hire a professional video production company, they should be able to create a concept that matches your branding guidelines yet still captures the viewer’s attention to result in the viewer taking action. This video was fun:

Another question to ask: Can you watch it on your phone? Google has pushed the transition to be mobile friendly for the past couple of years and we don’t think it’s going to stop. You’ll often be quoted some astronomical number of hours of video being watched online every year. Recently we saw an article say that YouTube mobile video consumption has been increasing by 100% every year in the last couple of years. We think that’s probably true…but the videos being watched aren’t marketing videos. They’re including all video, which means the live streams, the content that is long-form video, even Monte Python movies are available for viewing if you like. So, don’t think you’re missing out on all of it, but you should have some video for other reasons. SEO.

SEO, also known as Search Engine Optimization is content that increases the brand, the keywords, the data that says this is what this website is all about. In other words, if you have a business that sells yard products (mowers, parts related to mowers, rakes, trimmers, etc.) and you consistency posted blogs about car repair rather than mowing equipment, Google might confuse your site with a auto repair shop. It’s critical to be consistent in your keywords and content. Same goes with your video…and since Google owns YouTube, you should do the same with your videos.

When you finish your video, you’ll want to incorporate a link or a reference about where to find more information. If your video ends up getting shared several times, you’ll want to make sure the video guides the viewer back to the page they belong…where the content resides.

If you’re creating a business video, you’ll want to inform and educate the viewer. Information and education is king with YouTube and Google because more people search for and watch those types of videos. If you can, you should be offering advice and tips instead of being 100% promotional or marketing in nature.

Music is critical to how we feel during and after we watch a video. Think about the last great movie you watched (or next time pay attention to the music more than anything else). You’ll find that music is almost a character by itself. Without the atmosphere the music creates, you don’t have much of a scene…unless silence is important to the message.

What should I do next? If the viewer has to ask this question after watching your video, you’re missing the call to action. It should be blatant, straight forward, and clear. It should tell the viewer what you expect them to do once they’re done watching. Sometimes it makes sense to put the call to action earlier in the video so if they understand enough and wish to take the next steps earlier than the end, they’ll know what to do. Like this…

 

What Types Of Video Get the Best Results?

Video Tutorials – By sharing with the viewer how to do something they want to learn how to do, you give them the feeling you’re professional and worth their investment. If they see you as someone they can trust because you’re talking about something they’re trying to do or fix, the likelihood of them calling you increases the longer they watch.

Behind the Scenes – If you do stuff that’s interesting or different than most people understand, you might consider a behind the scenes video. They get people interested in what you do to make the magic happen. If what you do is truly magical…you probably don’t want to share your trade secrets, but sometimes showing a little of the magic and make a huge difference in getting them to take action to call you.

Frequently Asked Questions – The best type of video for SEO is the Frequently Asked Question (or FAQ). This type of video answers a question the viewer is searching for and wants to know the answer. If you can give them the answer and still leave them wanting more, you’ve hit the sweet spot.

Animation – Sometimes, with some products, it makes sense to create an animated video. The reason animated video makes sense for something is when you can’t see inside a product to understand what it does. Here’s an example.

 

Social Media Videos are highly productive for funneling people to a landing page. Our recommendation is to use a short version of the video to bring them to a landing page with a longer form version of the video. But don’t forget that call to action!

Other Tips to Successful Business Videos

Marketing or Promotional Videos – These should be short and to the point. No one wishes to watch a video to be sold to, but a short promotional video can make a difference between a purchase or an empty cart. Just keep it short. What’s short? 20 seconds for some items. 45 seconds for other.

Professional – If you’re looking to be taken seriously (think professional services), we wouldn’t recommend shooting something on your phone and using (unless it makes sense because it’s about something happening right now). Professional services videos should have professional video.

Landing Pages – If you’re creating a funnel for your video, consider using a landing page for your video. It works very well.

Need help? Give us a ring!

 

 

Source: Small Business Trends – 25 Tips for Creating Great Marketing Videos

Four Strategies for Video Marketing on LinkedIn

LinkedIn logo

Video on LinkedIn has 3 times the level of engagement versus regular text posts. You read that right, three times! This tells us that if you’re trying to stand out against your competitors, video is the way to go. For this blog entry, we’re sharing with you four types of video you can use on LinkedIn to market your brand. We’ll also pepper in some strategies for using video marketing on LinkedIn.

Initially, LinkedIn seemed a little behind the times when it came to video because they didn’t offer native video posts until the year 2017, well behind Facebook, Twitter, and the rest. But that’s not true anymore. To define native video, they are videos that are uploaded directly to their server and shared on their platform. If you upload a video to YouTube and share it on LinkedIn, LinkedIn may not treat that post the same as if you upload it to their server and shared on their platform.

We also learned that LinkedIn videos perform better in terms of watch time…meaning LinkedIn videos have more views once they’re posted versus other platforms. Your connections on LinkedIn will watch your videos because they’re closely related to business, which is what your LinkedIn audience is primarily focused on. They’re not looking for what you did this weekend or what you ate for lunch; rather, they want to learn more about you and how you can help them. When creating video content, you’ll want to consider this before crafting your message. We know this will come as a surprise, but no one buys because they viewed your video. They buy because they’ve been convinced (by the video) to pick up the phone and call you (a.k.a.: engagement). Since people buy from people, you’ll want to incorporate into your marketing strategy a call to action. Posting a video and adding a call to action will ensure it performs better than those that do not contain a call to action.

Here are the top 4 video marketing strategies on LinkedIn

  1. Answer an FAQ. Consider your target audience. What do they want to learn? To get to a common list of FAQs, you can simply think about your current clients/customers. What are the most common questions they ask you when or before they work with you? For us, they typically ask questions like, “Can you help me write a script?” or “What color shirt should I wear?” or “Where should I upload this video?” To add a layer to this tip, you should also post this video on your website’s company page…specifically the FAQ section. You can share each video (if you have more than a couple of FAQs, we’d recommend a video for each) on LinkedIn. Again, by posting one FAQ video there, you can drive traffic to your website and increase brand awareness.
  2. Case Study Video. There is nothing better than sharing what you did for a client or customer. You can take this to the next level by sharing a video where the client speaks to the issues they’ve been struggling with and how things changed once you’ve engaged with them. By having the client tell their story, you’re gaining credibility from the viewer. Consider this, which do you find more credible, sponsored content or a client sharing how they benefited?
  3. Share a Breaking News Update. If you’re a campaign manager, you’ll want to incorporate into your social media strategy a breaking news segment. Has something changed in the industry? Has something improved in your business? Have you hired someone new who can help you improve your client’s experience? If you’re a real estate agency, you might talk about the latest trends in staging or home sales or mortgage rates. If you’re an air conditioning company, you might share new tax implications to buying a new unit or upcoming government regulations affecting new units moving forward. Whatever the topic, your social platform should reflect your level of experience and knowledge of trends to warrant a breaking news video on occasion.
  4. LinkedIn Video Ads. Whether you’re a product or service, crafting a LinkedIn message that considers your target audience’s needs and wants can provide a substantial return on investment. Video ads are one of the last ways you should use video on LinkedIn. We say this because there are several ways to use video without additional costs before you should find the need to promote the video to your followers (or outside your network). Our guess is you haven’t reached every one of your connections directly (whether via phone call or email) to introduce yourself or ask if they’d like to talk more.
  5. BONUS: Introduction Video. Why not craft an introduction email that you can email directly to your contacts? We wouldn’t recommend spamming people, rather, why not send a short video to say thanks for engaging with me on LinkedIn? Or thanks for connecting with me and let me know how I can help you? These are effective tools to help you better connect with your contacts and help them better understand what you do. They can be generic in nature and captured professionally and are sent directly to your contact once you’ve connected. Make them warm, personable, and inviting. Be a partner, not a salesperson.

We hope these tips are useful for your LinkedIn experience. Whether you’re answering an FAQ, helping a potential client understand what you’ve done for others, sharing a breaking news article, or crafting the perfect video ad, it all comes down to engaging with your prospects or referral partners. The more people understand who you are, what you do, and why you do it, the more connected they feel.

If you’re in a professional field or need to present yourself professionally, you’ll want to hire a production crew who can help you craft the right message and give you that professional look. If you’re not sure who to hire, here are some questions to ask before hiring a production crew… These questions will help you decide if they’re right for you.

Manufacturer Product Marketing Videos & Increased Sales

image of manufacturing (milling cutters)

At Plum, we’ve shot and edited several manufacturers product videos to help them market their products to retailers and end users. While most manufacturers use a wide range of techniques to market and sell their products, only a few use video as a driver for business. We believe in creating high quality video that tells a story about the manufacturing process and the benefits of the finished product. For the purpose of this blog, we’re sharing a few ways a manufacturer should be using video to show what their product is, how it’s produced, and how it’s used.

Process Video. This type of video is created to illustrate the full production and manufacturing process is completed. Usually this means showing manufacturing from start to finish and how the product is put together. This is also where you’d highlight that your products are made in the USA or illustrate how the production line works together to create a high quality product. We recommend this video be approximately 90-seconds in length to ensure you show all the important qualities of your process and product. Keep in mind, the best marketing campaign videos tend to be shorter in nature, yet adequately inform the viewer.

Social Media. Manufacturing companies also need to feed their social media funnel. Plum will work with the marketing team, sales team, and management to ensure the messaging matches the appropriate branding components for consistency. Most manufacturers don’t think of social media as a way to sell, but by selling to the end user about their unique selling proposition and the benefits of their product, manufacturers can pull sales through the distribution channel without relying on retailers or distributors. By using social media, manufacturers can create a strong first impression and increase engagement.

Hiring? Whether the company is just starting out or has been around for awhile, capturing and retaining the best employees is critical to its success. Whether the company finds new employees through email marketing or various hiring websites, it’s critical to craft the perfect message to the target audience. We recommend featuring a career video on the company’s career page that can differentiate you from other manufacturers.

Demos. If you’ve already shown the production process, the next step is to show how the product works. That’s where manufacturing marketing works best. We recommend creating a video marketing campaign that illustrates how the product works and the benefits it solves. We also recommend that it highlights the pain points that relate to the end user, even at a high level. By digging into the pain and costs of not purchasing the product, a video can help the buyer know whether the product is right for them. If possible, when seeking any type of video production services, we recommend you ask to see how they’ve helped other manufacturers describe the most important pain points the buyer might face and show how each one is solved after purchase. This can be shown on a website, direct marketing, emailing, or trade shows. Here’s an interesting example of a demo video.

Video Reviews. Our clients have shared with us that there seems to be a point of differentiation when someone buys. When a product has a supporting video, they tell us that sales are greater than those products without video. On the other hand, when a product has a testimonial video, sales increase even more. What they tell us is that video helps a buyer understand what a product is and how it works, but a testimonial will help a buyer know that someone was happy after their purchase and was comfortable sharing their experience with others via video. While we’d love to shoot that testimonial professionally, it can be just as powerful when shot by the customer him- or her-self on their phone or webcam. The results are positive either way… it’s just a matter of how professional the manufacturer wishes to appear. Below is a nice video review for a legal office…but same rules apply for any manufacturer.

Referral Requests. Many times it’s helpful to ask an existing client for a referral. Why not ask via video? As a manufacturer, you could shoot a short video asking an existing client for a referral. It might sound something like, “Hi there! You recently shared with us that you felt your purchase was a positive experience. Why not share that experience with others? We love referrals! In fact, great referrals are someone like…(describe who). If you can think of anyone who fits this description, would you mind emailing me their contact information? I can mention your name, or go without mentioning it, just let me know.” This is a simple, consistent message that can be sent out after every positive customer experience.

Types of Video for Business

searcy law interview image from video

There are tons of ways one can use video to promote or explain a video. We’ve taken a little time to share with you the most common types of video for any business. Yes, any business. Each type has a purpose, so before you just randomly decided to create a video, you should have a bit of a plan: How are you going to use it? Where will you place it? Why are you creating it? When will you need it? Who should be viewing it? …and why as a follow up to each of the previous questions. This will help you determine which video will be best for your brand. Let’s get started…

Expert Interview Video

If you have a thought leader or a brand expert in your midst, this type of video is the best type to pursue as quickly as possible. Having a thought leader is one thing. Promoting and showing how much he or she (or the team) knows about a particular topic does nothing but improve and build the brand. If your potential customers want experts, who will they call if they have listened to an interview with a thought leader in the field? Here’s an example of one of those types of videos:

Product Videos

Product videos are just that, videos about a product… but when creating a product video you want to do more than advertise or promote. Your goal should be to educate. Teach the viewer how the product works, why they might find it useful and finish it off with a call to action. The call to action can be more or less aggressive, depending on the product and your style, but there should always be some sort of call to action. Product videos are highly effective when they are educational and informative. They’ll also perform well when placed in the right location (think an end cap in a retail store or on a website landing page). Placement is a large part of how successful a video will be, so have a plan on where you’ll place your video before you shoot it. Remember, perfection is the enemy of success, so a plan is good to have but don’t let planning get in the way of knowing a adjustment will need to be made once it’s placed. Here’s a fun example of a product video that was placed on their website to trigger a sale.

Service Video

If you don’t sell a tangible product, the video you should consider is a service video. This type of video provides the viewer with a strong sense of what they’ll get for their dollar. More importantly, this type of video should instill a sense of trust and open the conversation to building a relationship. When prospects land on a website, they want to know who they’re dealing with and/or if they can trust them. We’ve all learned that its difficult to trust an organization/business, but we do trust people. One thing we’ve noticed is that with Jenn’s My Video 101 educational videos on her YouTube Channel, people feel like they know her and can trust her with their video knowledge. Here’s an example of one of her videos:

Social Media Videos

Most times when we get called to shoot and edit videos for a client, we are often asked if we can edit shorter social media videos. Absolutely…and we recommend it! If we’re creating a video for any client, we try to incorporate a social media version of any video we create because you’ll need it at some point. The purpose of a social media video is to increase the viewer’s curiosity and bring them to a website or landing page to do more. For example, we’ve seen product and service companies run social media video ads to bring the viewer to a landing page. The landing page may request the visitor to provide information (name, email, etc.) or make a purchase or a call. Whichever way they decide, the social media video will help fill the funnel. Here’s an example. (Notice this one is square and will be used on Instagram).

Corporate Branding Video

The branding video uses several features from other types of video. The branding video should capture the essence of what the company stands for, what the company does, who is in the company, and the story behind it. Overall, it should stand alone. A viewer will know exactly why the company exists and why they might want to contact them. This of this type of video as an About Us with some extras. A good example of a corporate branding video is this one from Amicon Construction. We think this is a solid branding video because it shows what they do and their attention to detail while incorporating their client testimonial. You might think that 4 minutes is a long video, but the feedback we hear is that people want to watch this to find out how the project ended.

Location Tour

What if your space look different than your competitors or you’re proud of the way your space looks? What if your space is tranquil or energetic? There is no better way to show that off than a video. A video will capture the essence of the space and invite the viewer in. We’ve seen several occasions that an office space (both indoor and outdoor) looked so nice that it made for a beautiful backdrop for an interview. Here is one example of such a space. In this one, we feature a dentist office that was constructed to make the parents and children comfortable when visiting the one doctor most people fear: The Dentist!

Testimonials

Imagine you’re looking for a great attorney. One who cares about how you feel after an incident. One that goes above and beyond to get you the care you need to get better. How do you tell a potential client/customer that you’re the best? You don’t. You don’t because the viewer will not believe you when YOU say it, but if an actual client says it for your (because that was their experience), the viewer will understand how a previous client was taken care of and feel that they will be taken care of too. Powerful. We believe this is the most underused video for the power it has. Awesome testimonials are more powerful than any other form of advertising. This is one every business should have.

There are so many other types of videos a company can have, but these tend to be the most popular. Stay tuned! We’ll share some other creative types of video that you might not have thought of in an upcoming post!

If you have any questions, please feel free to reach out to us. We’d be happy to answer any questions…no pressure, no expectations. We’d love to see your comment below on which video you think is the most important one!

Top 5 Ways a Marketing Video Can Boost Your Business’s Promotions

Video Camera used at production

Video marketing is here to stay. With video content accounting for more than 79% of consumer internet traffic (MWP, 2018), it’s safe to say that videos truly are a game changer in online marketing. Text and photos are taking a backseat to videos, and there’s no sign that this trend will slow down.

Still need convincing? Below, 5 reasons every company should incorporate videos into their marketing strategy.

SEO Optimization

No matter what business one is in, Search Engine Optimization (SEO) is critical to online marketing success. Products that rank well in search engines are bound to get more attention from potential customers, leading to better sales.

According to Martech Zone (2018), an explainer video can increase the likelihood of your product being on Google’s front page by a whopping 53 times!

To further sweeten the pot, retail product videos increase site visit lengths by an average of 2 minutes, a key parameter in search engine ranking algorithms.

Brand Awareness

With more than 750,000 e-commerce platforms (Pipecandy, 2018) competing for brand awareness, you really need to stand out. Marketing videos help embed your brand identity in people’s minds. Watching a video is stimulating, which means people tend to remember more from a video than text. However, as a result, people expect more from a promo video, which means they tend to lose interest quickly too, challenging the creative abilities of the producers.

Highlight USPs

There is a reason that 68% of top online retailers are now employing the use of video marketing, even though they sell a similar range of products (Magstore, 2018). Successful companies deliver a little something extra—and videos are the perfect way to highlight those differences.

Some are well-known for their loyalty programs, others for excellent customer service, and some for their breadth of product. The most effective way to convey these unique selling propositions to consumers is explainer videos to help a business in distinguishing itself from its competitors.

Increased Click Rate & Customer Conversion

The sole purpose of your website is to get maximum views and high conversion, right? Video content is increases conversion by up to 30% (Magstore, 2018)!

The video/audio combination is one of marketers’ not-so-secret weapons, allowing them to influence a viewer enough to initiate action, whether that be pick up the phone and call your or add an item to their cart. In fact, product videos increase the likelihood of sales by 85% (Magstore, 2018).

Another benefit of videos is that they keep a person on the webpage for longer periods of time. This gives them time to observe more of what else the page has to offer, which obviously includes other products, leading to better click rates.

Versatility

The best thing about video production: versatility! They are more of an art form than a simple marketing tool. It gives its producers complete freedom over how they want to approach their customers. They may go simple and just highlight the merits of their product. Or, if they are creative enough, they may incorporate a social angle that links to their product. Similarly, there are innumerable other options they could opt for.

Whether you’re in South Florida, Boca Raton, Fort Lauderdale, Delray Beach, or West Palm Beach, the bottom line is:

The future of marketing lies in video.

 

 

Sources:
https://mwpdigitalmedia.com/blog/10-statistics-that-show-video-is-the-future-of-marketing/
https://martech.zone/digital-marketing-video/
https://blog.magestore.com/advantages-of-brand-awareness/
http://blog.pipecandy.com/e-commerce-companies-market-size/