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How a Professional Services Company Can Use a Promotional Video to Grow Their Business
Video is king, we know that. Promotional Video is even better for business. What are businesses doing to grow their professional services business? Since more people are consuming information and making purchasing decisions based on the videos they watch, promotional video is a great place start to your marketing plan. We believe this is especially true for professional services companies.
A well-made promotional video can help a professional services company to:
- Introduce their company and services
- Showcase their expertise
- Build trust with potential clients
- Generate leads and sales
If you’re a professional services company owner, you may be wondering where to start when creating a promotional video. Here are a few tips:
1. Start with a clear goal
What do you want your promotional video to achieve? Do you want to introduce your company to new potential clients? Are you looking to showcase your expertise in a particular area or generate leads for a specific service? Reviewing profitable lines of service might be a good starting point when trying to decide on what to talk about in the video. Once you know your goal, you can start to develop a script and storyboard that will help you achieve it.
2. Focus on your target audience
Next, who are you trying to reach with your promotional video? Once you know your target audience, tailor your message and visuals to appeal to them. Be specific when talking to them. For example, if you’re targeting business owners, focus on how your services can help them to grow their businesses. Think about how you fit into their daily world and how you can minimize their problems.
3. Highlight your unique value proposition
What makes your professional services company different from the competition… your unique value proposition that you offer your clients. The promotional video should highlight what makes your company special and why potential clients should choose you.
4. Use high-quality visuals
Your promotional video should be visually appealing and engaging. If you run a professional services business, you must portray a level of expertise. You cannot cut corners by using stock video. Make sure the video production company you hire shoots your b-roll in your offices, etc. Using high-quality b-roll video makes your video stand out from others. We highly recommend working with a professional video production company to create your video.
5. Call to action
Most important is telling your viewers what you want them to do after watching your promotional video. Visit your website? Contact you for a consultation? Sign up for your newsletter? Make sure to include a clear call to action at the end of your video. And, make the call to action measurable. We’ve had clients request the call to action remain generic, but how can you measure your success unless you can see if viewers did what you asked them to do.
6. Frequency
If you’re going to run advertisements using your video or videos, you need to think frequency. You can’t run the ad 10 times and think that will provide you with leads. You need to run it a lot to get people to recognize who you are and what you do.
Use a Professional Video Production Company to Create a Promotional Video
Creating a high-quality promotional video can be time-consuming and expensive. If you don’t have the in-house resources to create a video yourself, it’s worth working with a professional video production company.
A professional video production company, like Plum Productions can help you to:
- Develop a creative and engaging concept for your video
- Write the script and storyboard
- Capture and edit your video
- Use the right music (and sometimes sound effects)
- Create a video that is optimized for search engines
If you’re serious about using video to grow your professional services business, then investing in a professionally produced video is a wise decision.
How to choose a professional video production company
When choosing a professional video production company, there are a few things you should keep in mind:
- Experience: Make sure the company has the experience needed to achieve your goals.
- Portfolio: Review the company’s portfolio to see examples of their work.
- Testimonials: Ask the company for testimonials from previous clients.
- Pricing: Get quotes from multiple companies before making a decision.
What Type of Video Content is Right for a Professional Services Company?
When creating a promotional video, we recommend the following types of content:
- About Us: Your company’s mission and values
- What We Offer: The services you offer
- Videos Your target audience and how you can help them
- Case Studies or Client Testimonial Videos
You can also use your promotional video to highlight any special offers or promotions that you’re running.
A promotional video is a great way for professional services companies to introduce their company and services, showcase their expertise, and build trust with potential clients.
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