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Video Marketing to New Patients
If you’re looking to introduce yourself to new patients, this article will break down several tips to using video marketing to spotlight your practice and help acquire new patients.
To attract new patients who may want your services, you’ll need to address their concerns and show how you can help them. By showing how you’ll help them you can persuade them to reach out and call you for an appointment.
- Explainer Videos – Explainer Videos are a great tool to help potential patients understand who you are and what your specialty is. A medical explainer video explains common medical conditions and treatments that you provide and shows the viewer that this is a condition treated by your practice. Not only do explainer videos allow you to educate patients but they also help you create a list of potential patients to refer to other doctors. Choosing a new doctor is a big step for patients, and sometimes a little goes a long way in easing someone’s mind, and our next item does that without you telling them anything.
- Patient Testimonials – We always recommend that you create a video featuring real patients (clients, customers, etc.) who can share their positive experience in your practice. They can, and usually do, say things that you cannot say without sounding like a sales pitch. They will speak from the heart and make the viewer understand how valuable and helpful their experience was. By far, this is the most effective video for any medical practice.
- Meet The Staff – Have potential patients meet your staff to make your practice more relatable. Remember, people buy from those they know, like, and trust. By introducing your team, you show how pleasant an experience they can have when they come to your office while making the viewer more comfortable. We recommend creating videos that introduce viewers to healthcare providers at your practice, including doctors, nurses, and other staff members.
- Patient Education Videos – Create videos that provide detailed information on specific medical conditions and treatments, as well as tips for managing those symptoms at home. These videos should also provide detailed instructions on how to take care of oneself after a surgery or treatment. These video will be an outside sales funnel for your business. If you place something like this on YouTube and do the best practices on the backend of YouTube, you’ll start to find people that have searched for a particular medical problem. Because you’ve provided an answer, they may reach out to you for an appointment.
Video is a powerful tool, and should not be overlooked. People are always looking for answers to their questions online. Knowing this, we think you should be the answer they’re searching for. People are concerned when it comes to the state of their health and may not currently have a health provider to answer their questions. So by offering general health information via video, you are not only doing your community a service but you’re also expanding your practice’s presence.
Don’t want to stop there?
Here is a list of other video types that can help you reach your targeted viewer.
Case studies: Create videos that showcase real-life case studies of patients you have treated, including their diagnosis, treatment, and outcome. This is a powerful video technique.
Patient care: Create videos that demonstrate how to provide patient-centered care, such as effective communication and empathy.
Infographic videos: Use animation to create informative videos that break down important health information such as statistics and facts.
Interested in using video to market your business? We’d love to help you identify the best way to use video marketing to attract new patients. Give us a call at 561.800.2105, or visit us at PlumProductionsMedia.com.
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How To Use Video and Video Marketing For Your Business
