By following these tips, you’ll find you will save a little time, aggravation, and money on your shoot day. You’ve hired the production team; they’ve created the script, scouted the location, and started the planning process. They may have even hired some professional actors for the shoot. Here are the steps you can take to improve the video outcome.
Solidify Your Needs
Knowing what your objectives are for shooting is important. Defining them early is even more important. There is nothing more frustrating for a client when they change directions, change objectives, and find out how much it will cost them because the script doesn’t accomplish these tasks. Anytime a client decides to change directions, a cost is incurred later. Clarify your objective and needs before doing anything else.
Communication with the Producer is Critical
Do you know what you’re going to do with the video? Communicate it with the producer. Do you know you’re going to need commercial for TV at a later date? Communicate it with the producer. Do you know that you are going to use these for multiple websites or multiple blog postings? Communicate it with the producer. The more the producer knows in the beginning, the better the planning will go and the better the results of the project.
Save Time (& Money) in the Edit Suite
Video production includes editing, cutting clips together, importing video, color correcting, adjusting audio levels, and exporting. All of these tasks take time. Editors work on an hourly rate, so if you can assist in the planning stage, you can often save time in the editing portion of the project. Time saving happens when the editor is able to ‘batch tasks’ and completing multiple projects simultaneously. When this happens, you save cash.
Do you need some help in the video production planning stage? We can help.
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