By now most everyone realizes that video is a major tool for businesses to use in their marketing, sales, training, and operations. We’ve been told that video is more valuable than ever because it can be used on several platforms, in several locations, simultaneously. It can also be accessed on several types of devices, like phones, computers, iPads, etc. So, what are the most important video production services you could maximize to improve your video marketing strategy? Here are the top 4 services you might want to consider hiring out for your video projects.
First, it’s important to understand why you’re creating video. If you’re creating video because everyone else is, but don’t have a strategy for using it, we think you’ll be doing yourself a disservice. At this point, you’ll want to think about where you’ll be placing your video. Will it be social media? Will it be a stand alone web video on your site? Having video is only half the battle, using video to its maximum potential can help you win the battle. Imagine placing a video somewhere that your potential clients will see. What would happen? Now imagine if you placed the finished product where your ideal clients will never see. Big difference! You may want to say, “No kidding!” but we’ve seen it too many times where a potential client wants to make a video without a strategic plan on how they’ll use it effectively and return on their investment of time and money.
While some call this producing, we refer to it as planning or pre production. Whether you’re creating a real estate video, an explainer video, or a high-quality commercial production, this is probably the most important task to achieving a successful video campaign. Through proper planning, you and the production team will be more effective with time, finances, and any manpower involved in the process. Planning and pre production includes tasks like: crafting a strategic script, identifying a location, creating a plan for the day of the shoot, lining up talent (appropriate for your potential viewers and overall branding guidelines), finalizing scripts, and all the other little pieces that line up to make a successful shoot. With a shot list based on the script in hand, you can ensure a solid shoot day.
People often tell us that shooting this should only take 15 minutes…after all, the script is only 60-seconds long. While some of it may take 15 minutes, there are several other things that go into capturing the shot perfectly. Lighting, audio, angles, … the list goes on and on. Most people don’t realize that video production deals in the science of millimeters. Move the camera left, right, up or down on any given shot and you might capture a reflection in a mirror or a coffee cup left behind by the person on camera. It always takes a longer than expected to get the right shot. If you’re not after quality, then it usually doesn’t take too long to capture, but most clients want it done right the first time. That can be the difference between a professional video and an amateur video.
When working with any video production company, during the shoot, you’ll also see a variety of people involved: camera operator, producers, directors, production assistants, lighting and/or audio assistants, hair and/or makeup artists, wardrobe stylists, etc. For every shoot, the script dictates who is needed and for how long. If you’re working with a professional team, you’ll see them working together seamlessly to ensure the right shot is captured perfectly.
Sometimes called production and post production, this is where most people and most videographers don’t like to spend time. It’s the least fun. Not for us! We feel like a solid, well-executed plan and well-executed shoot make the editing process go smooth. This part is one of the final steps to the video production process, and one of the most common need by businesses. When video is captured, it can be edited in several different ways. While we always work to the plan we agreed to, we know that sometimes soundbites can lead to additional videos that will enhance the branding message. Our recommendation is to think about all the potential uses and potential videos you’d like to edit prior to the shoot so you can get all the footage you need in the shoot time allotted. Once you have that footage, it can be sliced and diced into several different types of videos…all with the same look and feel to fit into the brand, including any motion graphics elements.
These are four types of video production services every business can use. Many companies call us to do all of it, but there are times when we’re called in to do just one of these pieces. That’s OK with us…as long as the business is getting what it needs to ensure a successful campaign.
Plum Productions offers a wide range of video production services including scripting, planning, storyboarding, acquiring talent, drone video capture, shooting, and editing. Give us a call for any of your corporate video production needs.