Do your customers know who they are talking to when they call your business line? How about your potential customers. Ideally, they don’t know you or haven’t met you directly. This would mean that they found you online through a search engine and have made the decision to call you. Wouldn’t it be nice if they had some idea of who they were talking to when they call? Now they can!
We believe that potential customers would like to feel comfortable calling a business. We also believe that a business can move the level of comfort for potential customers to the positive by supplying the customers with an Employee Spotlight video. This allows the customer to know who they are talking to. We’ve all seen the About Us pages on websites that usually contain a photo with a brief description of their role. Why not change this? Why not make this a video introduction supported by the brief job description of the employee? This can significantly improve search engine performance for each person’s name as well as the name of the business.
This works particularly well with organizations like law firms, partnerships, ad agencies, and chambers of commerce. These tend to have lower turnover allowing the video to have a longer shelf life. Even if turnover is a little higher, shooting a video highlighting high-level employees can improve morale and make the employees feel a bit more connected to the company/firm.
If you’re considering a video that spotlights the employees and partners in the business, contact us today to learn more about how we can help.